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Adviser Conference 2026

Tuesday 27th January

International Convention Centre Birmingham, B1 2EA

Join the True Potential Senior Team alongside industry leading experts at our Adviser Conference 2026.

Gain powerful insights through engaging presentations and workshops from True Potential and external industry speakers, covering investment management, financial advice, cybersecurity, client experience and technology, all designed to help power your business in 2026 and beyond.

What To Expect On The Day


09:00 - 10:00
Networking breakfast

10:00 - 12:00
Expert workshops

12:00 - 13:00
Networking lunch

13:00 - 16:00
Main conference

16:00 - 18:00
Drinks reception

18:00 - Late
Dinner

Registration will be open from 9am.

We encourage you to enjoy the full day experience, if possible.

To help plan your stay, you will receive a separate email shortly after registration with access to exclusive hotel offers.

Conference Line-Up

Join the main conference for innovation and insight designed to help you grow your business and elevate client success, all powered by True Potential.

Powered by Vision

Receive a warm welcome and business update from Chief Executive, Gerry Mallon, sharing the vision that shapes new opportunities for you.

Powered by Opportunity

Gain perspective on recent market events and learn how our investment solutions create powerful opportunities for you and your clients.

Powered by Advice

Gain expert insights from a panel of leading industry commentators on the true value of financial advice and how it strengthens your client relationships.

Powered by Innovation

See how True Potential’s latest technology is transforming the way advisers work, helping you save time and deliver more for your clients.

Powered by Service

Hear from a renowned customer service speaker on the importance of service excellence and how it can help set your business apart.

Meet The Speakers

Introducing our Adviser Conference 2026 speakers. More to be announced.

Click each speaker to find out more.

Gerry Mallon

Read bio

Jamie Sexton

Read bio

Kevin Kidney

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Geoff Ramm

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Ben Hammond

Read bio

Holly Mackay

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Heather Hopkins

Read bio

Travel & Accommodation

Browse exclusive rates at our partner hotels, all conveniently located within a short walking distance of the venue. A city visitor charge of £1.20 per room per night may apply.

Please contact ash@ashevents.co.uk if you require assistance with your booking.

Hyatt Regency

Single Rate: £145 per room per night
Twin Rate: £145 per room per night

5 minutes to the ICC, Birmingham

Booking code: G-TP27

Book now
Limited Availability

Novotel

Single Rate: £108 bed and breakfast
Twin Rate: £120 bed and breakfast

6 minutes to the ICC, Birmingham

Booking code: Ash Events 2026

Book now

Park Regis

Single Rate: £124 bed and breakfast
Twin Rate: £179 bed and breakfast

12 minutes to the ICC, Birmingham

Booking code: ASHICCB

Book now

Leonardo Royal

Single Rate: £105 bed and breakfast
Twin Rate: £120 bed and breakfast

15 minutes to the ICC, Birmingham

Booking code: LHHEVE260126

Book now

Holiday Inn

Single Rate: £115-£155 per room per night

15 minutes to the ICC, Birmingham

Booking code: A50

Book now

Delta Marriott

Single Rate: £170 bed and breakfast
Twin Rate: £170 bed and breakfast

15 minutes to the ICC, Birmingham

Book now

Whether you choose to travel by car, train or plane, we've made it simple to plan your journey to the International Convention Centre.

Birmingham is centrally located within the UK motorway network, with access from the M6, M5, and M42. Parking is available nearby, including spaces at Utilita Arena Birmingham (King Edward's Road, B1 2AA), which is close by. Please note that the International Convention Centre and surrounding car parks are within Birmingham's Clean Air Zone. Daily charges apply to vehicles that do not meet the zone's emission standards.

To check if your car is Clear Air Zone compliant, please click here.

Birmingham has three train stations, with Birmingham New Street being the closest. From the station, leave via the Victoria Square exit and follow the signs to Centenary Square, where the venue is located. The walk takes approximately 10 to 15 minutes. A tram network linking Birmingham to Wolverhampton also includes a stop at Centenary Square, located just outside the venue.

Birmingham Airport is the only UK airport with a train station directly connected to the terminal, providing a 10-minute train journey to Birmingham New Street. A taxi rank is also located immediately outside the airport.

True Potential LLP is registered in England & Wales as a Limited Liability Partnership No. OC380771.

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