Jenny Simpson

DipPFS

Financial Adviser with True Potential

Snainton, Scarborough, North Yorkshire

My goal as a Wealth Management Partner at True Potential is to help people take charge of their financial future in a way that’s meaningful, clear, and aligned with their values.

With over 17 years in financial services, I work with individuals, families, and business owners from all walks of life—helping them build wealth, protect what matters most, and feel confident about the road ahead. Whether you're planning for retirement, investing for the future, or thinking about how to pass on wealth to the next generation, I’m here to make the journey straightforward and empowering.

For me, great financial advice is all about real connection...

That means no jargon, no pressure—just open, honest conversations and long-term relationships built on trust. I’m especially passionate about helping clients think beyond the numbers and make financial decisions that reflect what really matters to them—family, freedom, security, and peace of mind.

Based in North Yorkshire, I still believe in the power of face-to-face advice. While digital tools are an important part of the journey, I think the best results come from sitting down, listening, and building a plan together.

If you're looking for ongoing, proactive advice from someone who speaks your language, I’d be happy to help.

Qualifications
  • DipPFS - CII / PFS - 04/12/2013

My Services

My Team

Why True Potential?

We are award winning

Our aim is to revolutionise the way wealth management is delivered. We believe that by using award winning technology to deliver financial services, we empower financial advisers and their clients to take control of their futures.

We are award winning

19 awards
19 industry awards won in 2024

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We provide innovative investments

Whether you’re aiming to pay off your mortgage, cover university fees or just grow your money our Portfolios use a pioneering approach known as Advanced Diversifications to find opportunities for growth that others can’t replicate.

We provide innovative investments

£33 billion
Invested with over 550,000 clients

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We build revolutionary technology

Our clients can check their investments 24/7 and top up anytime with impulseSave. They also get access to exclusive features like True Potential Rewards, which enables them to earn cashback from over 4,000 retailers.

We build revolutionary technology

8 million
Over 8 million logins in 2024

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Tell me your goals

Reach your True Potential.

We all have goals in life that we would like to achieve, these can range from long term retirement plans, being able to grow your finances, or to give something to the next generation. However, the longer you wait to act, the more difficult if could be to achieve these goals.

Please get in touch and I can help put together a plan to set you on the right path to achieving your financial goals.

How can I help you?

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