Alan Curtis

BEng, DMS, AFPC, DipCII(MP)

Financial Adviser with True Potential

Louth, Lincolnshire

I am a Chartered Financial Planner and Pension Transfer Specialist with over 31 years of experience in the financial services industry. My expertise covers Final Salary Pension transfers, retirement planning, investments, and taxation, all delivered with a transparent, fixed-fee approach. I have been recognised as a VouchedFor Top Rated Adviser every year since their league table began, an achievement driven by consistently excellent client feedback.

As a Pension Transfer Specialist at True Potential, I provide clients with significant advantages when seeking advice on Final Salary Pensions. The advice fee is fixed as a company standard, offering exceptional value at just 1% of the transfer value, capped at £3,000...

Clients also benefit from receiving advice directly from me rather than being passed to another adviser. This ensures a more personal service, saves time, and provides reassurance throughout the process.

While pension advice is my core focus, I also specialise in investment management and estate planning, helping clients grow and protect their wealth while mitigating the impact of inheritance tax. Many clients tell me that working with me has helped them save time, gain financial clarity, reduce tax liabilities, and retire with confidence. They also appreciate my fixed-fee model, which provides peace of mind and excellent value.

I maintain a limited client base, allowing me to dedicate ample time and attention to each individual. My approach is trusted, impartial, and client-led. I eliminate jargon, provide clear and practical advice, and ensure that every financial decision aligns with my clients’ objectives.

Based in Louth, Lincolnshire, I typically meet clients at their home or workplace, making the process more convenient and efficient. However, I also offer online meetings via phone or Zoom, using True Potential’s award-winning technology to deliver seamless financial planning services. Working with True Potential gives my clients the best of both worlds: a personal, face-to-face relationship with a trusted financial expert, alongside the support of a nationally recognised, multi-award-winning organisation with cutting-edge technology and compliance services. With secure online access to track progress, clients have greater control and insight into their financial future.

Outside of work, I enjoy cycling through the Lincolnshire Wolds, heading to the coast, or taking long walks with my wife and our spirited dachshund, Archie. I am also an active member and past president of Rotary International, contributing to my local community. My two adult children keep me both grounded and up to date with the latest technology.

If you are looking for trusted, expert financial advice, I would be delighted to help. Your first meeting is at my expense, so feel free to get in touch for an informal discussion about your financial plans.

Qualifications
  • Financial Planning Certificate - parts 1,2,3 - Chartered Insurance Institute - 08/02/1996
  • AF5 - Financial Planning Process - Chartered Insurance Institute - 15/10/2014
  • AF8 - Retirement Income Planning - Chartered Insurance Institute - 29/06/2020
  • G20 - Personal Investment Planning - Chartered Insurance Institute - 11/04/2000
  • G30 - Business Financial Planning - Chartered Insurance Institute - 27/02/2000
  • H15 - Supervision & Sales Management - Chartered Insurance Institute - 19/10/2006
  • R01 - Financial Services, Regulation & Ethics - Chartered Insurance Institute - 14/04/2011
  • CF6 - Mortgage Advice - Chartered Insurance Institute - 19/09/2013
  • R04 - Pensions & Retirement Planning - Chartered Insurance Institute - 21/03/2014
  • AF3 - Pension Planning - Chartered Insurance Institute - 09/04/2014

My Services

Why True Potential?

We are award winning

Our aim is to revolutionise the way wealth management is delivered. We believe that by using award winning technology to deliver financial services, we empower financial advisers and their clients to take control of their futures.

We are award winning

19 awards
19 industry awards won in 2024

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We provide innovative investments

Whether you’re aiming to pay off your mortgage, cover university fees or just grow your money our Portfolios use a pioneering approach known as Advanced Diversifications to find opportunities for growth that others can’t replicate.

We provide innovative investments

£33 billion
Invested with over 550,000 clients

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We build revolutionary technology

Our clients can check their investments 24/7 and top up anytime with impulseSave. They also get access to exclusive features like True Potential Rewards, which enables them to earn cashback from over 4,000 retailers.

We build revolutionary technology

8 million
Over 8 million logins in 2023

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Tell me your goals

Reach your True Potential.

We all have goals in life that we would like to achieve, these can range from long term retirement plans, being able to grow your finances, or to give something to the next generation. However, the longer you wait to act, the more difficult if could be to achieve these goals.

Please get in touch and I can help put together a plan to set you on the right path to achieving your financial goals.

How can I help you?

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