Manage Cookie Preferences

To understand how people use our site and improve your experience on our website, we use cookies. Please choose which types of cookies you’re happy with – you can change your selection at any time. To learn more, read our Cookie Policy.

£30 billion investedon the True Potential Platform.

True Potential are trustedby more than 534,000 investors.

Personal financial advice that helps you do more

Our highly qualified advisers will create a financial plan that’s personal to you and designed to help you reach your long-term goals. With our ongoing advice service, we’ll check in with you at least once a year to review your progress, plus we’re here for you whenever you want to talk.

See how we can help

More opportunities for investment growth.

Our investment portfolios use the expertise of over 9,620 professionals in 162 locations around the world, all working together to make your money do more. We use this unrivalled insight to build globally diversified investments that aim to maximise growth within your chosen risk profile and reduce the risk of volatility.

Explore our portfolios

More control over your money.

We believe it is essential that you know how your investments are performing and have the power to act to reach your goals. Our award-winning technology gives you 24/7 access to review and top up your investments, see your whole financial life in one place and get in touch whenever suits you.

Explore our technology

Get in touch.

If you would like to find out if our service is right for you and how we can help you do more with your money, please get in touch. There is no obligation and our friendly team will talk you through your options.

Contact us

With investing your capital is at risk. Investments can fluctuate in value and you could get back less than you invest.

Our website uses cookies to help personalise your experience with True Potential. By clicking "Accept all", you consent to our use of cookies. You can choose to control which cookies we use at any time, by clicking "Manage Preferences". If you choose not to accept some cookies, please note you may experience more limited functionality on our website. To learn more, read our Cookie Policy.