A Stocks & Shares ISA that offers more.

Our Stocks & Shares ISA is designed to help you reach your financial goals, whether that means paying off your mortgage, covering school and university fees, or simply growing your wealth.

We are trustedby more than 114,000 investors.

£22 billion invested on the True Potential Platform.

Regulated by theFinancial Conduct Authority.

Why choose a Stocks & Shares ISA?

Protect up to £20,000 every year from Income and Capital Gains Tax

Withdraw whenever you need to with no penalties

Nothing to declare on your tax return

Potential for growth but capital is at risk and returns not guaranteed

How we offer you more.

What is a Stocks & Shares ISA?

Simply put, a Stocks & Shares ISA is a tax-efficient account that you can add up to £20,000 into each tax year. You won’t pay Income Tax or Capital Gains Tax on the money inside your ISA, no matter how much it grows.

It’s free to withdraw from an ISA and there are no limits on when you can access your money (though it’s best to plan to be invested for at least 5 years as your capital is at risk when investing).

It’s no wonder that according to Gov.uk figures, 13 million ISAs were subscribed to in 2019/20, making it one of the most popular accounts for saving and investing.

Download our guide to choosing the right ISA.

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Cash ISAs v Stocks & Shares ISAs.

Unlike a Cash ISA, the returns you get from a Stocks & Shares ISA aren’t limited by the provider’s interest rate. Cash ISA interest rates are often below the inflation rate, meaning money saved in them is losing buying power.

By comparison, with a Stocks & Shares ISA your money is invested and has the opportunity for much greater growth. The trade-off is that money invested is at risk of loss and you could get back less than you invest.

As a guide, savings such as an emergency fund or those for short term goals like a holiday are better in Cash ISAs, while long term (5+ years) goals can benefit from investing as you have enough time to see growth and ride out any dips in the market.

If you’re new to ISAs or investing, it’s worth reading our guide to choosing the right ISA.

Our fees and charges.

We believe in keeping fees simple, transparent, and great value for money. We’ll talk you through all costs before you sign up and you’ll always be able to see them in your account.

Fee to open an ISA


Fee to transfer an ISA


You can find out more on our fees page.

Try our free calculator

Ready to do more with your Stocks & Shares ISA?

If you’d like to find out if our service is right for you and how we can help you do more with your money, please get in touch. There’s no obligation and our friendly team will talk you through your options.

Call us on 0191 625 0350

True Potential Wealth Management offers restricted financial advice.  Our service is specifically designed for clients wishing to access their financial affairs online. With investing your capital is at risk. Investments can fluctuate in value and you could get back less than you invest. Tax rules can change at any time.