Tell me your goals

Alex Hawker

DipFA, MLIBF, PETR

Financial Adviser with True Potential

Newbridge, Newport
Headshot of Alex Hawker

I am a specialist in investment strategy, tax efficiency, and pension and retirement planning, with expertise in areas such as Defined Benefit/Final Salary transfers, pension pot consolidation, drawdown strategies, and tax-free cash release. I’m always happy to help—please feel free to get in touch.

I’m proud to work with an outstanding team at True Potential Wealth Management, where a strong compliance function helps ensure the business runs with integrity and precision. Together, we strive to make your financial journey smooth, rewarding, and genuinely enjoyable...

True Potential is one of the UK’s most forward-thinking financial services groups, delivering cutting-edge investment and pension solutions through our award-winning platform technology. We serve over 1.4 million private clients and manage assets in partnership with some of the world’s most respected investment fund managers.

Our expert investment committee ensures that your portfolio is managed in line with your goals, risk tolerance, and long-term objectives—removing the stress so you can focus on what matters most.

My path into financial services was shaped early on, helping my father with the day-to-day running of his financial planning firm. Though I initially pursued a career in education—earning a Master’s degree in Classroom Practice and qualifying as a teacher—I ultimately returned to my true passion: helping individuals achieve financial clarity and success.

Outside of work, I enjoy music, travel, and sport.

Qualifications
  • Dip FA - London Institute of Banking and Finance - 01/06/2018
  • LIBF Level 6 - Pension Transfers - London Institute of Banking and Finance - 20/07/2022

My Services

Investment & Savings

Investment & Savings

I can review your investment and savings accounts, and create a bespoke financial plan that you’ll be able to track 24/7
with award-winning technology.

Retirement & Pensions

Retirement & Pensions

Whether you need to set up a retirement plan or review your existing strategy, I can offer no-fee tax wrappers and can ensure that you are taking full advantage of new pension freedoms.

Mortgages & Borrowing

Mortgages & Borrowing

Whether you are a first-time buyer or have a property portfolio, with the vast array of products and lenders, I can provide the specialist advice you need.

Protection

Protection

I can provide protection cover in the various forms of life, critical illness, and disability solutions as well as guidance on Inheritance Tax.

Why True Potential?

We are award winning

Our aim is to revolutionise the way wealth management is delivered. We believe that by using award winning technology to deliver financial services, we empower financial advisers and their clients to take control of their futures.

We are award winning

19 awards
19 industry awards won in 2024

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We provide innovative investments

Whether you’re aiming to pay off your mortgage, cover university fees or just grow your money our Portfolios use a pioneering approach known as Advanced Diversifications to find opportunities for growth that others can’t replicate.

We provide innovative investments

£33 billion
Invested with over 550,000 clients

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We build revolutionary technology

Our clients can check their investments 24/7 and top up anytime with impulseSave. They also get access to exclusive features like True Potential Rewards, which enables them to earn cashback from over 4,000 retailers.

We build revolutionary technology

8 million
Over 8 million logins in 2024

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Get Started

Tell me your goals

Reach your True Potential.

We all have goals in life that we would like to achieve, these can range from long term retirement plans, being able to grow your finances, or to give something to the next generation. However, the longer you wait to act, the more difficult if could be to achieve these goals.

Please get in touch and I can help put together a plan to set you on the right path to achieving your financial goals.

Call me on 07545 829589

How can I help you?

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Client testimonials

Debbie

What could they have done better? Nothing What were the circumstances that caused you to initially look for an adviser? We were looking for some advice on our pensions and finances. How has Alex Hawker helped you? Alex helped us from day one, He was very polite and friendly...

He explains everything so you can understand what he is on about. He always phones and checks in on us, to make sure we are happy with everything and to check if we need any help. I would definitely recommend Alex if you want a passionate, proffesional financial adviser who doesn't make you feel under pressure to purchase anything. Have you seen the outcome you were hoping for? Yes, we are very happy with the outcome and look forward to working alongside Alex with our pensions and investments