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Andrew Lee

DipPFS

Financial Adviser with True Potential

Leigh-on-sea, Essex

I believe money should give you more choice, freedom and confidence in life - not complexity or stress. Financial planning should be clear, meaningful and firmly rooted in what truly matters to you.

I’ve worked in finance for over 12 years, and when I chose to build my own practice, I knew I wanted to do things differently. Too many people feel like passengers in their own financial lives—plenty of products, little clarity, and even less purpose. My work is about changing that and helping realise their potential...

I partner with entrepreneurs, professionals and families who are building something meaningful and want a clear answer to one question:

“Is what I’m doing today taking me closer to the life I actually want?”

For me, financial planning goes far beyond investments and spreadsheets. It’s about clarity, purpose and living in the moment. It’s about protecting the people you love, building financial independence on your terms, and having confidence in every decision. It’s about living a life you don’t need to escape from and having enough when you need it.

I call this True Wealth—the point where financial security meets a fulfilling life.

Through disciplined planning, intelligent investing and genuine long-term partnership, I help clients:

Design what they want their life to look and feel like

Build and preserve wealth with purpose to achieve that

Create structure and confidence around decisions

Live intentionally - not “one day”, but now

Clients come first. Always. Every recommendation is made through a simple lens:

Does this help you live a better life—financially and personally? If yes, we do it. If not, we don’t.

Qualifications
  • DipPFS - Diploma in Regulated Financial Planning - CII – Chartered Insurance Institute - 21/03/2022

My Services

Why True Potential?

We are award winning

Our aim is to revolutionise the way wealth management is delivered. We believe that by using award winning technology to deliver financial services, we empower financial advisers and their clients to take control of their futures.

We are award winning

19 awards
19 industry awards won in 2024

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We provide innovative investments

Whether you’re aiming to pay off your mortgage, cover university fees or just grow your money our Portfolios use a pioneering approach known as Advanced Diversifications to find opportunities for growth that others can’t replicate.

We provide innovative investments

£33 billion
Invested with over 550,000 clients

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We build revolutionary technology

Our clients can check their investments 24/7 and top up anytime with impulseSave. They also get access to exclusive features like True Potential Rewards, which enables them to earn cashback from over 4,000 retailers.

We build revolutionary technology

8 million
Over 8 million logins in 2024

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Get Started

Get in touch

Reach your True Potential.

We all have goals in life that we would like to achieve, these can range from long term retirement plans, being able to grow your finances, or to give something to the next generation. However, the longer you wait to act, the more difficult if could be to achieve these goals.

Please get in touch and I can help put together a plan to set you on the right path to achieving your financial goals.

How can I help you?

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