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Chris Jones

DipPFS Certs CII (MP & ER)

Financial Adviser with True Potential

Harrogate, North Yorkshire

With over 30 years of experience as a Financial Adviser, I’ve built a career dedicated to helping individuals and businesses plan for their financial future with confidence and clarity. My role is to provide reassurance and guidance, whether that’s making key financial decisions, reviewing existing arrangements, or adapting plans to reflect life’s inevitable changes.

The financial services industry has evolved considerably over the years, and I take pride in maintaining the highest professional standards. I complete well above the required 35 hours of Continuous Professional Development (CPD) each year to ensure my knowledge remains current and my advice relevant...

I’m passionate about what I do, and this commitment to learning allows me to deliver the best possible outcomes for my clients — helping them strengthen their financial position and achieve their goals.

As a member of the Society of Later Life Advisers (SOLLA), I’m also qualified to provide specialist advice on later-life financial planning. This includes helping clients navigate issues such as funding for care home or at-home care, ensuring peace of mind for both clients and their families.

My client base is diverse, ranging from young professionals at the start of their financial planning journey to those approaching or enjoying retirement. Regardless of age or circumstance, I value working with clients who seek clear, thoughtful, and qualified financial advice tailored to their unique situation.

Outside of work, I enjoy spending time with family and friends and maintaining a healthy lifestyle. You’ll often find me cycling around Yorkshire or training on Zwift, and I also make time for the gym, Pilates, and even the occasional Salsa dancing session — I may even take on a HYROX challenge in the near future.

Qualifications
  • CII Level 3 Certificate in Equity Release - The Chartered Insurance Institute - 11/04/2019
  • CII Level 4 Award in Pensions Update - The Chartered Insurance Institute - 17/12/2015
  • CII Level 3 Award in Long Term Care Insurance - The Chartered Insurance Institute - 11/02/2019
  • CII Level 3 in Mortage Advice - The Chartered Insurance Institute - 14/11/2008

My Services

Why True Potential?

We are award winning

Our aim is to revolutionise the way wealth management is delivered. We believe that by using award winning technology to deliver financial services, we empower financial advisers and their clients to take control of their futures.

We are award winning

19 awards
19 industry awards won in 2024

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We provide innovative investments

Whether you’re aiming to pay off your mortgage, cover university fees or just grow your money our Portfolios use a pioneering approach known as Advanced Diversifications to find opportunities for growth that others can’t replicate.

We provide innovative investments

£33 billion
Invested with over 550,000 clients

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We build revolutionary technology

Our clients can check their investments 24/7 and top up anytime with impulseSave. They also get access to exclusive features like True Potential Rewards, which enables them to earn cashback from over 4,000 retailers.

We build revolutionary technology

8 million
Over 8 million logins in 2024

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Get in touch

Reach your True Potential.

We all have goals in life that we would like to achieve, these can range from long term retirement plans, being able to grow your finances, or to give something to the next generation. However, the longer you wait to act, the more difficult if could be to achieve these goals.

Please get in touch and I can help put together a plan to set you on the right path to achieving your financial goals.

How can I help you?

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Client testimonials

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