Claire-Anne Hughes

Chartered

Financial Adviser with True Potential

Newcastle upon Tyne, Tyne and Wear

I am a Chartered Financial Planner with over 17 years’ experience helping people take control of their finances and plan confidently for the future.

Based in Durham and working with clients across the UK, I provide personalised financial advice covering retirement planning, pensions, investments, inheritance and later-life planning. I support individuals, couples and families who want clarity, reassurance and a trusted long-term relationship with their adviser.

Clients often come to me at key transition points in life — retirement, career changes, family milestones — looking for someone to listen, make sense of their options and provide straightforward, expert advice...

I work closely with each client to understand what matters most to them, creating tailored financial plans that are clear, achievable and aligned with their goals.

I am proud to hold Chartered status, which reflects my commitment to the highest professional and ethical standards, and to continuous development in a fast-changing world.

Clients describe my approach as calm, clear and caring. There is no jargon and no pressure — just honest guidance and a genuine focus on building your financial confidence.

As a partner of True Potential, I offer access to award-winning technology, real-time portfolio tracking and a modern, transparent way to stay engaged with your finances. This combines the benefits of personalised financial advice with powerful tools that help you stay in control — anytime, anywhere.

Outside of work, I enjoy spending time in the countryside with my dog — walking, unwinding and appreciating the small things (especially if they involve good food).

If you are looking for financial advice that is personal, proactive and built around you, I would be delighted to help.

Qualifications
  • Level 6 Diploma in Financial Advice - LIBF - 25/07/2019
  • Level 6 Award in Pension Transfers - LIBF - 02/02/2018
  • Level 4 Certificate in Long Term Care and Later Life Planning - LIBF - 03/01/2019
  • Certificate in Mortgage Advice and Practice - LIBF - 20/03/2014
  • Diploma in Financial Services Management - LIBF - 01/09/2005

My Services

Why True Potential?

We are award winning

Our aim is to revolutionise the way wealth management is delivered. We believe that by using award winning technology to deliver financial services, we empower financial advisers and their clients to take control of their futures.

We are award winning

19 awards
19 industry awards won in 2024

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We provide innovative investments

Whether you’re aiming to pay off your mortgage, cover university fees or just grow your money our Portfolios use a pioneering approach known as Advanced Diversifications to find opportunities for growth that others can’t replicate.

We provide innovative investments

£33 billion
Invested with over 550,000 clients

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We build revolutionary technology

Our clients can check their investments 24/7 and top up anytime with impulseSave. They also get access to exclusive features like True Potential Rewards, which enables them to earn cashback from over 4,000 retailers.

We build revolutionary technology

8 million
Over 8 million logins in 2024

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Tell me your goals

Reach your True Potential.

We all have goals in life that we would like to achieve, these can range from long term retirement plans, being able to grow your finances, or to give something to the next generation. However, the longer you wait to act, the more difficult if could be to achieve these goals.

Please get in touch and I can help put together a plan to set you on the right path to achieving your financial goals.

How can I help you?

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Client testimonials