Dip PFS
Financial Adviser with True Potential
I am a financial adviser based in Dundee, working across both the Dundee and Alness offices to support clients throughout Scotland. My role as a financial planner is centred around providing clear, expert advice and creating tailored strategies that help individuals and families achieve financial security and long-term peace of mind. Financial planning is more than selecting products — it’s about building a personalised roadmap that supports your goals at every stage of life.
Much of my work involves guiding clients through significant financial decisions, such as securing the most suitable mortgage, whether they’re purchasing their first home, remortgaging, or investing in buy-to-let properties...
I aim to make this process as straightforward and informed as possible by explaining the differences between fixed and variable rates, repayment options, and associated costs.
Protection planning is another key area of focus. I help clients assess their insurance needs — from life cover and critical illness to income protection — ensuring they and their families are safeguarded against life’s uncertainties. My advice is designed to provide both practical support and peace of mind, with a clear explanation of policies, benefits, and potential exclusions.
Pension planning is essential at every career stage, and I assist clients in reviewing existing pension arrangements, making the most of contributions and tax efficiencies, and forecasting retirement income. I also help demystify the state pension and explore drawdown options to ensure a comfortable and confident transition into retirement.
When it comes to investments, my approach is clear and strategic, using diversified portfolios aligned with each client’s goals and risk tolerance. I support tax-efficient investment planning and can offer ethical and sustainable options where appropriate, all within a structure designed to grow and protect wealth.
Ultimately, my financial planning approach is holistic and ongoing. I work closely with each client to understand their short-, medium-, and long-term goals, developing bespoke plans and regularly reviewing progress to adapt as life and legislation evolve. Working with a regulated financial planner means receiving advice that is tailored, compliant, and focused entirely on your success.
I can review your investment and savings accounts, and create a bespoke financial plan that you’ll be able to track 24/7
with award-winning technology.
Whether you need to set up a retirement plan or review your existing strategy, I can offer no-fee tax wrappers and can ensure that you are taking full advantage of new pension freedoms.
I can review all your accounts and create a bespoke plan that makes the most of your tax allowances and maximises the amount your beneficiaries can inherit.
Whether you are a first-time buyer or have a property portfolio, with the vast array of products and lenders, I can provide the specialist advice you need.
I can provide protection cover in the various forms of life, critical illness, and disability solutions as well as guidance on Inheritance Tax.
Personal Assistant
Niamh has been working with me for 2 years and she deals with all the mortgage and protection side from the Dundee Office. She has vast experience in the industry, as she worked in another firm before joining Craig at True Potential...
Niamh has great knowledge of the whole market and is very knowledgable on lender criteria. Niamh has a son and lives in Carnoustie. She works from the Dundee office and sometimes from home.
Niamhrobinson@tpllp.com
Mortgage and Protection Adviser.
Julie has over 37 years in financial services and perviously worked for the Bank of Scotland for 35 years. She has been working in the Alness office under another financial adviser who worked under True Potential, but the adviser has recently retired...
Julie is very knowlegable and has vast experience within mortgages and protection. Julie has two boys and lives in the Alness area.
Juliajohnson@tpllp.com if you have any mortgages or protection questions.
+44 7810 585859
Our aim is to revolutionise the way wealth management is delivered. We believe that by using award winning technology to deliver financial services, we empower financial advisers and their clients to take control of their futures.
Whether you’re aiming to pay off your mortgage, cover university fees or just grow your money our Portfolios use a pioneering approach known as Advanced Diversifications to find opportunities for growth that others can’t replicate.
Our clients can check their investments 24/7 and top up anytime with impulseSave. They also get access to exclusive features like True Potential Rewards, which enables them to earn cashback from over 4,000 retailers.
