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Get in touch

Darren Collett

FPFS

Financial Adviser with True Potential

Fetcham, Surrey
Get in touch
Headshot of Darren Collett

With over 20 years in financial services, I am a highly experienced adviser holding Chartered Financial Planner status with the Chartered Insurance Institute and Fellowship of the Personal Finance Society — among the highest professional distinctions in UK financial planning.

Authorised and regulated by the Financial Conduct Authority, I provide strategic, tailored advice to both private individuals and business owners, helping clients make confident decisions around retirement planning, investments, tax efficiency, pensions, and protection. I also work with companies on employee benefits, succession planning, and corporate financial strategies.

My approach is built on long-term relationships and a clear planning framework...

I focus on three key pillars that drive financial success:

Cost efficiency, investment performance, and flexibility — ensuring clients’ plans remain aligned with their goals as life and markets evolve.

Through my work with True Potential Wealth Management, clients benefit from modern investment solutions, technology-led reporting, and portfolios designed to suit all risk profiles, with a strong focus on delivering consistent long-term outcomes.

Whether planning for retirement, building wealth, protecting family or business interests, or navigating career transitions, I help clients move forward with clarity and confidence.

Qualifications
  • Level 6 Advanced Diploma in Financial Planning - CII - 06/12/2019
  • Chartered Financial Planner Award - CII - 06/12/2019
  • Fellow of the Personal Finance Society - PFS - 08/08/2020

My Services

Investment & Savings

Investment & Savings

I can review your investment and savings accounts, and create a bespoke financial plan that you’ll be able to track 24/7
with award-winning technology.

Retirement & Pensions

Retirement & Pensions

Whether you need to set up a retirement plan or review your existing strategy, I can offer no-fee tax wrappers and can ensure that you are taking full advantage of new pension freedoms.

Protection

Protection

I can provide protection cover in the various forms of life, critical illness, and disability solutions as well as guidance on Inheritance Tax.

My Team

Lydia Dawson

Administrator

Lydia has spent the last 20 years navigating the world of finance. Her journey has been all about delivering top-notch customer service and making sure that our advisers are on their A-game, ensuring they offer the best support possible.

Why True Potential?

We are award winning

Our aim is to revolutionise the way wealth management is delivered. We believe that by using award winning technology to deliver financial services, we empower financial advisers and their clients to take control of their futures.

We are award winning

20 awards
20 industry awards won in 2025

Find out more

We provide innovative investments

Whether you’re aiming to pay off your mortgage, cover university fees or just grow your money our Portfolios use a pioneering approach known as Advanced Diversifications to find opportunities for growth that others can’t replicate.

We provide innovative investments

£37 billion
Invested with over 600,000 clients

Find out more

We build revolutionary technology

Our clients can check their investments 24/7 and top up anytime with impulseSave. They also get access to exclusive features like True Potential Rewards, which enables them to earn cashback from over 4,000 retailers.

We build revolutionary technology

10 million
Over 10 million logins in 2025

Find out more

Get Started

Get in touch

Reach your True Potential.

We all have goals in life that we would like to achieve, these can range from long term retirement plans, being able to grow your finances, or to give something to the next generation. However, the longer you wait to act, the more difficult if could be to achieve these goals.

Please get in touch and I can help put together a plan to set you on the right path to achieving your financial goals.

Call me on 01372388240

How can I help you?

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Client testimonials

Marion

Helpful advice about how to go forward with changes to my pension
arrangements, taking into account my desire for an ethically focused pension
provider which still secured good returns.

Patrick

Darren and his team have given us excellent advice and support during the first few years of our retirement. I would have no hesitation in recommending him to family and friends.

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