David Floyd

Financial Adviser with True Potential

Llanon, Ceredigion

With over 30 years of experience, I have been dedicated to helping individuals, families, and businesses achieve their financial goals in the Mid and West Wales area. As a Financial Adviser with True Potential Wealth Management, part of the highly successful True Potential group of companies, I am committed to delivering exceptional value and choice for my clients.

For me, financial planning is about more than just numbers; it’s about the people and dreams behind those figures. Recognising that everyone’s personal situation is unique, I take the time to understand what is important to you...

Whether your goal is a worry-free retirement, saving for your children’s education, fulfilling a lifelong ambition, running a prosperous business, or leaving a legacy to your family, I am here to support you every step of the way.

Managing your wealth can be complex and time-consuming. I simplify this process by addressing all aspects of your financial wellbeing, from investments and insurance to inheritance tax (IHT) and estate planning. I also provide access to diversified investment solutions through some of the world’s most respected Global Investment Managers.

Utilising True Potential’s award-winning technology, I offer straightforward and transparent advice in a simple and convenient manner, along with 24/7 online access to your complete financial affairs. This ensures you are well-informed, confident, and empowered to reach your financial goals.

In my spare I enjoy the countryside and spending time with my family and am also an avid sportsman, actively involved with local clubs, and have served as captain of Aberaeron Cricket Club, Llandysul Cricket Club, and Penrhos Golf Club.

Please get in touch for a professional, friendly review of your financial plans. All initial meetings are complimentary and come with no further obligation.

Qualifications
  • Level 4 Diploma in Financial Planning - Chartered Insurance Institute - 13/06/2012
  • CF8 Long Term Care Insurance - Chartered Insurance Institute - 21/06/2011
  • Level 3 CeMap - IFS - 19/12/2009
  • CF7 Lifetime Mortgages - Chartered Insurance Institute - 13/01/2006

My Services

Why True Potential?

We are award winning

Our aim is to revolutionise the way wealth management is delivered. We believe that by using award winning technology to deliver financial services, we empower financial advisers and their clients to take control of their futures.

We are award winning

19 awards
19 industry awards won in 2024

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We provide innovative investments

Whether you’re aiming to pay off your mortgage, cover university fees or just grow your money our Portfolios use a pioneering approach known as Advanced Diversifications to find opportunities for growth that others can’t replicate.

We provide innovative investments

£34 billion
Invested with over 550,000 clients

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We build revolutionary technology

Our clients can check their investments 24/7 and top up anytime with impulseSave. They also get access to exclusive features like True Potential Rewards, which enables them to earn cashback from over 4,000 retailers.

We build revolutionary technology

8 million
Over 8 million logins in 2024

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Tell me your goals

Reach your True Potential.

We all have goals in life that we would like to achieve, these can range from long term retirement plans, being able to grow your finances, or to give something to the next generation. However, the longer you wait to act, the more difficult if could be to achieve these goals.

Please get in touch and I can help put together a plan to set you on the right path to achieving your financial goals.

How can I help you?

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