Doug Bennett
Financial Adviser with True Potential
I’m a financial services professional with over 40 years of experience, and the Director of Financial Freedom®. My focus is on lifestyle financial planning, helping clients understand the pivotal point where work becomes a choice, not a necessity.
I work primarily with successful business owners and senior professionals who lead complex financial lives and are seeking to regain control of their future. My strength lies in simplifying intricate financial situations and developing structured, values-driven plans that bring clarity and confidence to long-term goals.
Strategic yet personable, I bring a calm and methodical approach to what can often be an emotional aspect of life—money...
I believe that financial planning isn’t just about numbers; it’s about enabling people to live life on their own terms, aligned with what truly matters to them.
As a regulated financial adviser with True Potential Wealth Management, I offer expert advice in investments, pensions, and protection, supported by award-winning technology and robust compliance standards. My process is collaborative and transparent, always tailored to each individual’s unique circumstances and aspirations.
What drives my work is a foundation of trust, integrity, and a genuine desire to make a meaningful difference in people’s lives. Whether you're approaching retirement, restructuring your assets, or preparing to pass on wealth to the next generation, I’m here to help you make informed, confident decisions—with purpose and peace of mind.
- Financial Planning Certificate - Chartered Insurance Institute - 23/11/2000
Investment & Savings
I can review your investment and savings accounts, and create a bespoke financial plan that you’ll be able to track 24/7
with award-winning technology.
Retirement & Pensions
Whether you need to set up a retirement plan or review your existing strategy, I can offer no-fee tax wrappers and can ensure that you are taking full advantage of new pension freedoms.
Mortgages & Borrowing
Whether you are a first-time buyer or have a property portfolio, with the vast array of products and lenders, I can provide the specialist advice you need.
Protection
I can provide protection cover in the various forms of life, critical illness, and disability solutions as well as guidance on Inheritance Tax.
We are award winning
Our aim is to revolutionise the way wealth management is delivered. We believe that by using award winning technology to deliver financial services, we empower financial advisers and their clients to take control of their futures.
We provide innovative investments
Whether you’re aiming to pay off your mortgage, cover university fees or just grow your money our Portfolios use a pioneering approach known as Advanced Diversifications to find opportunities for growth that others can’t replicate.
We build revolutionary technology
Our clients can check their investments 24/7 and top up anytime with impulseSave. They also get access to exclusive features like True Potential Rewards, which enables them to earn cashback from over 4,000 retailers.
