Eddie Royce

CII DipPFS, CertsCII (MP&ER)

Financial Adviser with True Potential

Hinckley, Leicestershire

With over 25 years of experience supporting individuals, families and businesses across Hinckley and the Midlands, I specialise in helping those over 50 gain clarity and confidence in their financial future.

As a fully qualified Financial Adviser since 1998, I offer strategic advice in key areas such as pensions, investments, retirement planning, inheritance, and protection. My years of hands-on experience, combined with ongoing professional development and membership in the Personal Finance Society, ensure I stay up to date with the latest industry standards and opportunities.

Many of my clients are planning for retirement, considering how best to use their pensions, or looking to protect and pass on their wealth...

I take pride in offering clear, jargon-free guidance tailored to your stage of life, whether you're approaching retirement or already enjoying it.

I believe in building long-term, trusted relationships and providing financial advice that gives you peace of mind. I invite you to explore our website to see how I can help you 'Reach Your True Potential'.

I offer a no-obligation conversation or meeting to discuss your financial goals—and how we could help you achieve them.

Qualifications
  • Level 4 Diploma in Financial Planning - Chartered Insurance Institute - 17/08/2012
  • Level 3 Certificate in Equity Release - Chartered Insurance Institute - 17/08/2012
  • Financial Planning Certificate - Chartered Insurance Institute - 02/12/1998
  • Life & Pensions Certificate - Chartered Insurance Institute - 15/07/1998
  • Mortgage Advice Qualification - Chartered Insurance Institute - 10/09/2001
  • Certificate in Life & Pensions - Chartered Insurance Institute - 03/02/2012

My Services

Why True Potential?

We are award winning

Our aim is to revolutionise the way wealth management is delivered. We believe that by using award winning technology to deliver financial services, we empower financial advisers and their clients to take control of their futures.

We are award winning

19 awards
19 industry awards won in 2024

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We provide innovative investments

Whether you’re aiming to pay off your mortgage, cover university fees or just grow your money our Portfolios use a pioneering approach known as Advanced Diversifications to find opportunities for growth that others can’t replicate.

We provide innovative investments

£33 billion
Invested with over 550,000 clients

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We build revolutionary technology

Our clients can check their investments 24/7 and top up anytime with impulseSave. They also get access to exclusive features like True Potential Rewards, which enables them to earn cashback from over 4,000 retailers.

We build revolutionary technology

8 million
Over 8 million logins in 2024

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Tell me your goals

Reach your True Potential.

We all have goals in life that we would like to achieve, these can range from long term retirement plans, being able to grow your finances, or to give something to the next generation. However, the longer you wait to act, the more difficult if could be to achieve these goals.

Please get in touch and I can help put together a plan to set you on the right path to achieving your financial goals.

How can I help you?

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Client testimonials