Ian Pennell

Financial Adviser with True Potential

Dursley, Gloucestershire

As a Financial Adviser with True Potential Wealth Management, I’m dedicated to offering personalised guidance, top-quality service, and tailored investment solutions that match your individual needs.

I understand that everyone’s financial journey is unique, so I take the time to get to know you — your goals, aspirations, and priorities. Whether you’re planning for retirement, saving for your children’s education, pursuing a personal passion, or creating a legacy for your loved ones, I’m here to support you every step of the way.

Wealth management can often feel overwhelming and time-consuming...

My goal is to simplify the process by addressing all areas of your financial well-being—from consolidating multiple pension plans to providing access to offering diversified investment solutions through world-class investment managers.

With True Potential’s award-winning technology, you’ll benefit from clear, transparent advice and the ability to monitor your complete financial portfolio online, anytime. This keeps you informed and empowered to stay on track toward your financial goals.

With over 20 years of experience in the financial services industry, I began my career in Investment Management before transitioning to holistic Wealth Management. What I find most rewarding is helping people achieve their financial objectives and being there to offer support whenever they need it.

When I’m not working, I enjoy spending time with my wife and two children, participating in park runs, and playing the guitar.

Your first meeting is complimentary and comes with no obligation. Whether you would prefer to meet over Zoom, at my office in Dursley, or in the comfort of your own home, I’d love to chat about how I can help.

I invite you to explore my website to learn more about our ‘Do More With Your Money’ service and discover how it can benefit you.

Qualifications
  • Level 4 Diploma in Investment Advice (Securities) - CISI - 14/11/2012
  • Level 4 Diploma in Investment Advice (Financial Planning & Advice) - CISI - 21/09/2017
  • Level 4 Certificate in Paraplanning - CISI - 21/09/2017

My Services

My Team

Why True Potential?

We are award winning

Our aim is to revolutionise the way wealth management is delivered. We believe that by using award winning technology to deliver financial services, we empower financial advisers and their clients to take control of their futures.

We are award winning

19 awards
19 industry awards won in 2024

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We provide innovative investments

Whether you’re aiming to pay off your mortgage, cover university fees or just grow your money our Portfolios use a pioneering approach known as Advanced Diversifications to find opportunities for growth that others can’t replicate.

We provide innovative investments

£33 billion
Invested with over 550,000 clients

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We build revolutionary technology

Our clients can check their investments 24/7 and top up anytime with impulseSave. They also get access to exclusive features like True Potential Rewards, which enables them to earn cashback from over 4,000 retailers.

We build revolutionary technology

8 million
Over 8 million logins in 2024

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Tell me your goals

Reach your True Potential.

We all have goals in life that we would like to achieve, these can range from long term retirement plans, being able to grow your finances, or to give something to the next generation. However, the longer you wait to act, the more difficult if could be to achieve these goals.

Please get in touch and I can help put together a plan to set you on the right path to achieving your financial goals.

How can I help you?

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Client testimonials