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James Castle

BA (Hons) DipPFS

Financial Adviser with True Potential

Elstree, Hertfordshire
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With over 15 years’ experience in wealth management, I have founded, grown, and led advisory businesses dedicated to protecting, growing, and structuring wealth for individuals and families with complex financial lives. My career has been defined by a commitment to long-term planning, trusted advice, and delivering meaningful, lasting outcomes for clients across every stage of life.

I have developed deep expertise advising ultra-high-net-worth individuals, high-profile athletes, and corporate principals, where discretion, precision, and strategic judgement are essential...

Working with clients whose income is often high-velocity, irregular, and publicly visible requires a nuanced approach — balancing wealth preservation, growth, lifestyle planning, and long-term financial security.

My experience spans bespoke investment strategy, cash-flow and liquidity planning, retirement and later-life solutions, intergenerational wealth structuring, and legacy planning. I am particularly experienced in navigating the unique challenges faced by elite performers, including income volatility, cross-border considerations, and planning beyond peak earning years to ensure financial confidence well into the future.

As a wealth management partner, I operate at the intersection of strategic vision and disciplined execution. I am passionate about building trusted, long-term relationships and delivering advice that is both technically robust and deeply personal, tailored to each client’s ambitions, values, and circumstances.

Qualifications
  • DipPFS - CII - 02/04/2012

My Services

Why True Potential?

We are award winning

Our aim is to revolutionise the way wealth management is delivered. We believe that by using award winning technology to deliver financial services, we empower financial advisers and their clients to take control of their futures.

We are award winning

20 awards
20 industry awards won in 2025

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We provide innovative investments

Whether you’re aiming to pay off your mortgage, cover university fees or just grow your money our Portfolios use a pioneering approach known as Advanced Diversifications to find opportunities for growth that others can’t replicate.

We provide innovative investments

£37 billion
Invested with over 600,000 clients

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We build revolutionary technology

Our clients can check their investments 24/7 and top up anytime with impulseSave. They also get access to exclusive features like True Potential Rewards, which enables them to earn cashback from over 4,000 retailers.

We build revolutionary technology

10 million
Over 10 million logins in 2025

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Get Started

Get in touch

Reach your True Potential.

We all have goals in life that we would like to achieve, these can range from long term retirement plans, being able to grow your finances, or to give something to the next generation. However, the longer you wait to act, the more difficult if could be to achieve these goals.

Please get in touch and I can help put together a plan to set you on the right path to achieving your financial goals.

How can I help you?

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