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Get in touch

John McKeever

DipPFS FFA FIPA FFTA MCICM

Financial Adviser with True Potential

Preston, Lancashire
Headshot of John McKeever

I specialise in providing tailored advice on pensions, investments, and retirement planning to individuals and businesses across the North West of England. As a Financial Adviser at True Potential Wealth Management, I am dedicated to helping my clients build, protect, and preserve their wealth through strategic, personalised planning.

I take pride in my commitment to delivering clear and transparent advice, ensuring that my clients feel confident in every financial decision they make.

In my spare time, I enjoy visiting European Cities and exploring the beautiful landscapes of the United Kingdom including tasting all the exciting food. I’m also an avid sports fan and enjoy hiking and regular visits to the gym...

I have over 30 years' experience in financial services, providing my clients with tailored recommendations to achieve their financial goals. I am committed to delivering added value and choice for my clients by providing a financial planning service that is built on long term relationships, trust and integrity.

Through True Potential’s award-winning technology, I can provide straightforward and transparent advice in a simple and convenient way, giving you 24/7 online access to your complete financial affairs via a smart phone, tablet or computer. As a result, you will be better informed, confident and empowered to reach your financial goals and objectives.

Qualifications
  • DipPFS - PFS - 30/12/2011
  • FFA - THE INSTITUTE OF FINANCIAL ACCOUNTANTS - 18/04/2011
  • FIPA - INSTITUTE OF PUBLIC ACCOUNTANTS - 01/04/2015
  • FFTA - FEDERATION OF TAX ADVISERS - 01/07/2010
  • MCICM - THE INSTITUTE OF CREDIT MANAGEMENT - 02/11/1989

My Services

Investment & Savings

Investment & Savings

I can review your investment and savings accounts, and create a bespoke financial plan that you’ll be able to track 24/7
with award-winning technology.

Retirement & Pensions

Retirement & Pensions

Whether you need to set up a retirement plan or review your existing strategy, I can offer no-fee tax wrappers and can ensure that you are taking full advantage of new pension freedoms.

Inheritance, Estates & Tax

Inheritance, Estates & Tax

I can review all your accounts and create a bespoke plan that makes the most of your tax allowances and maximises the amount your beneficiaries can inherit.

Mortgages & Borrowing

Mortgages & Borrowing

Whether you are a first-time buyer or have a property portfolio, with the vast array of products and lenders, I can provide the specialist advice you need.

Protection

Protection

I can provide protection cover in the various forms of life, critical illness, and disability solutions as well as guidance on Inheritance Tax.

Why True Potential?

We are award winning

Our aim is to revolutionise the way wealth management is delivered. We believe that by using award winning technology to deliver financial services, we empower financial advisers and their clients to take control of their futures.

We are award winning

19 awards
19 industry awards won in 2024

Find out more

We provide innovative investments

Whether you’re aiming to pay off your mortgage, cover university fees or just grow your money our Portfolios use a pioneering approach known as Advanced Diversifications to find opportunities for growth that others can’t replicate.

We provide innovative investments

£33 billion
Invested with over 550,000 clients

Find out more

We build revolutionary technology

Our clients can check their investments 24/7 and top up anytime with impulseSave. They also get access to exclusive features like True Potential Rewards, which enables them to earn cashback from over 4,000 retailers.

We build revolutionary technology

8 million
Over 8 million logins in 2024

Find out more

Get Started

Get in touch

Reach your True Potential.

We all have goals in life that we would like to achieve, these can range from long term retirement plans, being able to grow your finances, or to give something to the next generation. However, the longer you wait to act, the more difficult if could be to achieve these goals.

Please get in touch and I can help put together a plan to set you on the right path to achieving your financial goals.

Call me on 07850864450

How can I help you?

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