Tell me your goals

John Sitch

DipPFS

Financial Adviser with True Potential

Worcester, Worcestershire
Headshot of John Sitch

Seasoned Financial Planning Specialist with over 33 years of experience providing expert guidance in pensions, investment strategy, and inheritance tax planning. Trusted by clients for a thoughtful, strategic approach and a deep understanding of long-term financial security. Renowned for building enduring relationships and delivering tailored solutions that help individuals and families achieve lasting financial peace of mind.

In addition to professional commitments, actively involved in charitable work. Proud to serve as a board member of Worcestershire Wooden Spoon, supporting fundraising initiatives for disabled and disadvantaged children across the county...

Also serves as Chairman of the Friends of St Michael, Little Witley, dedicated to preserving the historic Little Witley Parish Church through a calendar of community-led events.

Outside of work, I enjoy quality time with my family, countryside walks with the dogs, and a variety of sports including tennis, badminton, padel, and golf.

Qualifications
  • Level 4 Award in Pensions Update - CII - 25/08/2017
  • Level 4 Diploma in Financial Planning - CII - 14/06/2012

My Services

Investment & Savings

Investment & Savings

I can review your investment and savings accounts, and create a bespoke financial plan that you’ll be able to track 24/7
with award-winning technology.

Retirement & Pensions

Retirement & Pensions

Whether you need to set up a retirement plan or review your existing strategy, I can offer no-fee tax wrappers and can ensure that you are taking full advantage of new pension freedoms.

Inheritance, Estates & Tax

Inheritance, Estates & Tax

I can review all your accounts and create a bespoke plan that makes the most of your tax allowances and maximises the amount your beneficiaries can inherit.

Protection

Protection

I can provide protection cover in the various forms of life, critical illness, and disability solutions as well as guidance on Inheritance Tax.

Why True Potential?

We are award winning

Our aim is to revolutionise the way wealth management is delivered. We believe that by using award winning technology to deliver financial services, we empower financial advisers and their clients to take control of their futures.

We are award winning

19 awards
19 industry awards won in 2024

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We provide innovative investments

Whether you’re aiming to pay off your mortgage, cover university fees or just grow your money our Portfolios use a pioneering approach known as Advanced Diversifications to find opportunities for growth that others can’t replicate.

We provide innovative investments

£33 billion
Invested with over 550,000 clients

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We build revolutionary technology

Our clients can check their investments 24/7 and top up anytime with impulseSave. They also get access to exclusive features like True Potential Rewards, which enables them to earn cashback from over 4,000 retailers.

We build revolutionary technology

8 million
Over 8 million logins in 2024

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Get Started

Tell me your goals

Reach your True Potential.

We all have goals in life that we would like to achieve, these can range from long term retirement plans, being able to grow your finances, or to give something to the next generation. However, the longer you wait to act, the more difficult if could be to achieve these goals.

Please get in touch and I can help put together a plan to set you on the right path to achieving your financial goals.

Call me on 07767 690670

How can I help you?

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Client testimonials

Greg

After accumulating various pension pots over the years—both personal and through different employers—I asked my accountant to recommend an Independent Financial Advisor. That’s when I was introduced to John...

Since then, John has been instrumental in helping me consolidate my pensions and has provided expert advice and support every step of the way. He has a real talent for making the often confusing world of pensions easy to understand, offering clear, thoughtful guidance throughout.

John’s professionalism, patience, and thoroughness, combined with the expertise of his back-office and investment team, have not only grown my pension but also brought early retirement within reach—something I hadn’t thought possible.

I can’t thank John enough for the peace of mind and financial confidence he’s given me."

Jeanette

"John was originally recommended to me by my accountant, and I’m so glad he was. Over the years, I had accumulated several pensions, including a private one, and I was uncertain whether they truly aligned with my long-term goals...

I found the world of pensions and retirement planning confusing, but John made it all feel manageable. He took the time to understand my aspirations—while also grounding them in reality—and has been instrumental in helping me make informed, confident decisions. John is approachable, responsive, and incredibly trustworthy. As part of TP, he also has access to a wider team of experts, which means even complex questions are handled with care and clarity. I've always felt in safe hands. As I approach retirement, it’s clear that John remains as focused on his clients’ needs as ever. I wouldn’t hesitate to recommend him to anyone looking for a patient, knowledgeable, and genuinely committed financial advisor who truly wants to help you achieve your goals."