Jon Andrews

DipFA, CeFA, CeMap, MLiBF

Financial Adviser with True Potential

Solihull, Midlands

With over 20 years of experience as a Financial Planner, I have been dedicated to helping individuals, families, and businesses across the Midlands achieve their financial goals. My commitment to professional excellence is reflected in my qualifications and adherence to ethical best practices, ensuring you receive trusted, tailored advice that puts your needs first.

My approach is based on building long-term relationships with my clients, providing a reliable source of guidance as their financial circumstances evolve over time. I pride myself on clear, straightforward communication, ensuring you fully understand your options and feel confident in your financial decisions...

Recognising that every client’s situation is unique, I take the time to understand what matters most to you and your family. Whether it’s planning for a comfortable retirement, realising lifelong ambitions, or securing a legacy for loved ones or a cherished cause, I’ll work closely with you to create a personalised strategy.

I specialise in simplifying the complexities of wealth management, offering comprehensive support across pensions, investments, insurance, tax planning, and estate planning. Using advanced cashflow modelling tools, I help you visualise your financial future, ensuring you can enjoy your retirement and pursue your dreams without the fear of running out of money.

Outside of work, I’m a family man, married with two children, and enjoy staying active through golf, running, and long walks with our Labrador. My personal values of trust, integrity, and dedication extend into my professional life, where I am committed to helping you achieve financial peace of mind.

Qualifications
  • DipFA - LiBF - 10/11/2011
  • CeFA - LiBF - 13/11/2008
  • CeMAP - LiBF - 22/03/2004

My Services

Why True Potential?

We are award winning

Our aim is to revolutionise the way wealth management is delivered. We believe that by using award winning technology to deliver financial services, we empower financial advisers and their clients to take control of their futures.

We are award winning

19 awards
19 industry awards won in 2024

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We provide innovative investments

Whether you’re aiming to pay off your mortgage, cover university fees or just grow your money our Portfolios use a pioneering approach known as Advanced Diversifications to find opportunities for growth that others can’t replicate.

We provide innovative investments

£33 billion
Invested with over 550,000 clients

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We build revolutionary technology

Our clients can check their investments 24/7 and top up anytime with impulseSave. They also get access to exclusive features like True Potential Rewards, which enables them to earn cashback from over 4,000 retailers.

We build revolutionary technology

8 million
Over 8 million logins in 2024

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Tell me your goals

Reach your True Potential.

We all have goals in life that we would like to achieve, these can range from long term retirement plans, being able to grow your finances, or to give something to the next generation. However, the longer you wait to act, the more difficult if could be to achieve these goals.

Please get in touch and I can help put together a plan to set you on the right path to achieving your financial goals.

How can I help you?

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Client testimonials