Jon White

DipFA CeMap

Financial Adviser with True Potential

Herne Bay, Kent

With over 30 years of experience in the retail financial services industry, including two decades in the independent sector, I specialise in providing individuals and small businesses with comprehensive, long-term financial planning.

I have worked with a diverse range of clients, offering tailored advice to individuals, families, business directors, and retirees. My approach is holistic, focusing on growing and preserving wealth while ensuring financial security at every stage of life. I am committed to building long-term relationships, working closely with my clients to develop tax-efficient investment strategies, protect what matters most, and adapt financial plans to align with evolving goals...

In addition to my expertise in investment and retirement planning, I have specialist knowledge of NHS, Civil Service, and Local Government pension schemes. As a member of the Ethical Investment Association, I stay informed on ethical and environmental considerations that impact investment choices and performance, enabling me to offer responsible and sustainable financial solutions.

By combining experience, insight, and a client-focused approach, I strive to provide sound financial guidance that supports long-term prosperity and security.

Qualifications
  • CII Level 4 Diploma in Financial Planning - CII - 13/12/2012
  • DipPFS - PFS - 13/12/2012
  • Regulatory Certificate - CII - 23/05/1994
  • Financial Planning Certificate - CII - 17/10/2008
  • Certificate in Life and Pensions - CII - 22/05/2012

My Services

Why True Potential?

We are award winning

Our aim is to revolutionise the way wealth management is delivered. We believe that by using award winning technology to deliver financial services, we empower financial advisers and their clients to take control of their futures.

We are award winning

19 awards
19 industry awards won in 2024

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We provide innovative investments

Whether you’re aiming to pay off your mortgage, cover university fees or just grow your money our Portfolios use a pioneering approach known as Advanced Diversifications to find opportunities for growth that others can’t replicate.

We provide innovative investments

£34 billion
Invested with over 550,000 clients

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We build revolutionary technology

Our clients can check their investments 24/7 and top up anytime with impulseSave. They also get access to exclusive features like True Potential Rewards, which enables them to earn cashback from over 4,000 retailers.

We build revolutionary technology

8 million
Over 8 million logins in 2024

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Tell me your goals

Reach your True Potential.

We all have goals in life that we would like to achieve, these can range from long term retirement plans, being able to grow your finances, or to give something to the next generation. However, the longer you wait to act, the more difficult if could be to achieve these goals.

Please get in touch and I can help put together a plan to set you on the right path to achieving your financial goals.

How can I help you?

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