Jonathan Hailey
Chartered Financial Planner
Financial Adviser with True Potential
I'm a Chartered Financial Planner at True Potential Wealth Management with a genuine passion for helping people make confident, informed financial decisions. My career in financial services began in 1991, and over the decades, I’ve worked with a wide range of clients, helping them navigate changing legislation, evolving markets, and the milestones that shape their lives.
For 15 years, I was a Partner at Devereaux Montague LLP, where I developed deep, long-term client relationships and built a reputation for providing thoughtful, personalised advice...
I later joined True Potential Wealth Management, drawn to its dynamic, client-focused ethos and innovative technology — tools that help me deliver responsive, modern solutions tailored to individual needs.
In my early 40s, I achieved Chartered status through the Chartered Insurance Institute — a distinction that reflects not only technical expertise, but also a strong ethical foundation and a commitment to continual professional growth. It’s something I take real pride in, as it underpins the way I work and the trust my clients place in me.
I provide advice on a range of areas, including tax-efficient investing, pension planning, and intergenerational wealth structuring. I work closely with clients to ensure their investments are structured in a way that makes the most of available allowances and reliefs — whether it’s through ISAs, pensions, or more complex tax wrappers — always aligned with their personal goals and long-term plans.
Clients value my clear, down-to-earth style and the personal attention I bring to every conversation — whether they’re planning for retirement, passing on wealth, or simply seeking the reassurance that they’re on the right track.
Outside of work, I enjoy staying active through cycling, heading out to concerts or the theatre, reading, and spending time with friends, family, and my dog — a welcome balance to a busy professional life.
- Chartered Financial Planner - CII - 15/12/2014
- APFS - CII - 09/10/2015
We are award winning
Our aim is to revolutionise the way wealth management is delivered. We believe that by using award winning technology to deliver financial services, we empower financial advisers and their clients to take control of their futures.
We provide innovative investments
Whether you’re aiming to pay off your mortgage, cover university fees or just grow your money our Portfolios use a pioneering approach known as Advanced Diversifications to find opportunities for growth that others can’t replicate.
We build revolutionary technology
Our clients can check their investments 24/7 and top up anytime with impulseSave. They also get access to exclusive features like True Potential Rewards, which enables them to earn cashback from over 4,000 retailers.