Jordan West
BA (Hons) DipPFS MCSI
Financial Adviser with True Potential
As a UK-based Financial Planner with over a decade of experience, I specialise in guiding private clients toward financial clarity, long-term security, and meaningful wealth-building. My foundation lies in accounting, with a BA (Hons) in Accounting and Finance, which has equipped me with a strong analytical edge and a deep understanding of the financial ecosystem.
My approach is centred around trust, transparency, and tailored advice. I believe that strong financial planning is never one-size-fits-all. I take the time to understand each client’s goals, values, and concerns before crafting clear, personalised strategies that evolve with their lives...
Whether it’s retirement planning, investment management, tax efficiency, or estate planning, my clients can expect honest guidance, careful attention to detail, and a commitment to delivering long-term value.
What sets me apart is not just my technical expertise, but my ability to simplify complex financial matters and foster genuine, lasting relationships. I’m passionate about empowering my clients with the knowledge and confidence they need to make informed decisions—now and for the future.
I believe in the value of continual professional development and staying ahead in an ever-evolving industry. As part of this commitment, I’m currently working towards the prestigious UK Certified Financial Planner (CFP) qualification—further enhancing my ability to deliver truly holistic financial planning.
Outside of work, my greatest passion is music—whether playing, listening, or discovering something new. I also deeply value quality time with my wife and young daughter, which keeps me grounded and inspired both personally and professionally.
Whether you're looking to grow your wealth, plan for retirement, or gain clarity around your finances, I’m here to support you every step of the way.
- BA (Hons) Accounting & Finance - UWS - 01/04/2016
- Diploma in Regulated Financial Planning - The Chartered Insurance Institute - 01/05/2018
- Level 6 Certificate in Advanced Financial Planning - The Chartered Institute for Securities & Investment - 01/05/2024
We are award winning
Our aim is to revolutionise the way wealth management is delivered. We believe that by using award winning technology to deliver financial services, we empower financial advisers and their clients to take control of their futures.
We provide innovative investments
Whether you’re aiming to pay off your mortgage, cover university fees or just grow your money our Portfolios use a pioneering approach known as Advanced Diversifications to find opportunities for growth that others can’t replicate.
We build revolutionary technology
Our clients can check their investments 24/7 and top up anytime with impulseSave. They also get access to exclusive features like True Potential Rewards, which enables them to earn cashback from over 4,000 retailers.