Josh Balmforth

DipPFS

Financial Adviser with True Potential

London, London

I have dedicated most of my career to the financial services industry, spending eight years with a FTSE 100 company before joining True Potential in 2024. My approach to financial advice is holistic, helping clients navigate tax-efficient investment strategies, retirement planning, wealth retention, and protection to build a secure and prosperous future.

I primarily work with professionals who may struggle to find the time to manage their investments and portfolios effectively. My goal is to create a high-performing strategy tailored to their unique financial objectives, ensuring they stay on track to achieve their long-term aspirations...

The process begins with a series of three to four meetings, where we explore key areas where I can provide support. From there, we develop a bespoke financial plan designed to align with their goals, which we review regularly to ensure it remains the right strategy as circumstances evolve.

With True Potential’s award-winning technology and streamlined systems, I offer clients an innovative and accessible financial planning experience. Features like impulseSave® enable clients to top up their investments from as little as £1, helping them stay proactive in reaching their financial milestones at their own pace.

I invite you to explore my website and learn more about how I can help you and your family. Feel free to get in touch—I’d be delighted to discuss how we can work together to secure your financial future.

Qualifications
  • DipPFS - CII - 01/01/2019

My Services

Why True Potential?

We are award winning

Our aim is to revolutionise the way wealth management is delivered. We believe that by using award winning technology to deliver financial services, we empower financial advisers and their clients to take control of their futures.

We are award winning

19 awards
19 industry awards won in 2024

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We provide innovative investments

Whether you’re aiming to pay off your mortgage, cover university fees or just grow your money our Portfolios use a pioneering approach known as Advanced Diversifications to find opportunities for growth that others can’t replicate.

We provide innovative investments

£33 billion
Invested with over 550,000 clients

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We build revolutionary technology

Our clients can check their investments 24/7 and top up anytime with impulseSave. They also get access to exclusive features like True Potential Rewards, which enables them to earn cashback from over 4,000 retailers.

We build revolutionary technology

8 million
Over 8 million logins in 2024

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Tell me your goals

Reach your True Potential.

We all have goals in life that we would like to achieve, these can range from long term retirement plans, being able to grow your finances, or to give something to the next generation. However, the longer you wait to act, the more difficult if could be to achieve these goals.

Please get in touch and I can help put together a plan to set you on the right path to achieving your financial goals.

How can I help you?

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