Luis Villar

CISI Chartered Wealth Manager

Financial Adviser with True Potential

London, London

As a Wealth Management Partner at True Potential Wealth Management, I approach every client relationship with the same care and attention I would extend to my own family. Holding the Chartered Wealth Manager Level 7 qualification—the UK’s gold standard in financial and investment advice—I am committed to delivering the highest level of professional service.

With more than 20 years of commercial experience, I consider it a privilege to help individuals, families, and businesses achieve their financial goals. I work closely with members of the London Chamber of Commerce and Industry (LCCI), the Institute of Directors (IoD), and the Spanish Chambers of Commerce (SCCC), among others...

Many of my clients are company directors who value strategic, long-term planning, while others are enjoying a well-earned retirement, confident in their financial security.

My work focuses on supporting clients in a number of key areas. This includes helping to minimise both personal and corporate tax liabilities, optimising savings, investments and pension strategies, and guiding clients in growing their wealth through a risk-adjusted approach. I assist with planning for retirement and future lifestyle choices, ensuring that clients are financially prepared for each stage of life. I also help protect families and businesses from unexpected events, and support clients in building long-term financial security while creating a tax-efficient legacy for future generations.

Wealth management can often feel complex and time-consuming, which is why my aim is to simplify every element of your financial life. From investment planning and insurance to tax mitigation and estate planning, I take a holistic view of your circumstances. By taking the time to understand your priorities and what truly matters to you, we can build a clear, personalised financial plan that not only supports your ambitions, but also provides lasting peace of mind.

Qualifications
  • Chartered Wealth Manager - CISI - 02/09/2021
  • Certificate in Paraplanning - CISI - 09/01/2020
  • Diploma in Investment Advice - CISI - 09/01/2020

My Services

Why True Potential?

We are award winning

Our aim is to revolutionise the way wealth management is delivered. We believe that by using award winning technology to deliver financial services, we empower financial advisers and their clients to take control of their futures.

We are award winning

19 awards
19 industry awards won in 2024

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We provide innovative investments

Whether you’re aiming to pay off your mortgage, cover university fees or just grow your money our Portfolios use a pioneering approach known as Advanced Diversifications to find opportunities for growth that others can’t replicate.

We provide innovative investments

£33 billion
Invested with over 550,000 clients

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We build revolutionary technology

Our clients can check their investments 24/7 and top up anytime with impulseSave. They also get access to exclusive features like True Potential Rewards, which enables them to earn cashback from over 4,000 retailers.

We build revolutionary technology

8 million
Over 8 million logins in 2024

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Tell me your goals

Reach your True Potential.

We all have goals in life that we would like to achieve, these can range from long term retirement plans, being able to grow your finances, or to give something to the next generation. However, the longer you wait to act, the more difficult if could be to achieve these goals.

Please get in touch and I can help put together a plan to set you on the right path to achieving your financial goals.

How can I help you?

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Client testimonials