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Get in touch

Matthew Goff

APFS

Financial Adviser with True Potential

Fetcham, Surrey
Get in touch
Headshot of Matthew Goff

I’m a Chartered Financial Planner with a passion for helping people make confident, informed financial decisions. My approach is built around long-term relationships, clear communication and advice tailored to each client’s individual goals and circumstances.

I specialise in creating personalised financial plans designed to bring structure, clarity and direction to complex financial matters. Whether planning for retirement, investing for the future or building long-term financial security, I aim to make financial planning understandable and genuinely valuable...

Alongside traditional financial planning, I have a strong interest in responsible and sustainable investing, helping clients align their investments with both their financial objectives and personal values where appropriate.

I believe good financial advice should be transparent, practical and built around what matters most to you.

Qualifications
  • Level 3 Award in Long Term Care Insurance - CII - 26/08/2020
  • Level 4 Diploma in Regulated Financial Planning - CII - 16/04/2018
  • Chartered Financial Planner Award - CII - 22/04/2022
  • Certificate in Impact Investing - CFA UK - 18/02/2025
  • Level 4 Certificate in Pension Transfer Advice - CII - 29/11/2018
  • Level 6 Advanced Diploma in Financial Planning - CII - 22/04/2022
  • Level 3 Certificate in Mortgage Advice - CII - 03/08/2019
  • Sustainable Investing Certificate - CFA Institute - 17/02/2026

My Services

Investment & Savings

Investment & Savings

I can review your investment and savings accounts, and create a bespoke financial plan that you’ll be able to track 24/7
with award-winning technology.

Retirement & Pensions

Retirement & Pensions

Whether you need to set up a retirement plan or review your existing strategy, I can offer no-fee tax wrappers and can ensure that you are taking full advantage of new pension freedoms.

Inheritance, Estates & Tax

Inheritance, Estates & Tax

I can review all your accounts and create a bespoke plan that makes the most of your tax allowances and maximises the amount your beneficiaries can inherit.

Protection

Protection

I can provide protection cover in the various forms of life, critical illness, and disability solutions as well as guidance on Inheritance Tax.

Why True Potential?

We are award winning

Our aim is to revolutionise the way wealth management is delivered. We believe that by using award winning technology to deliver financial services, we empower financial advisers and their clients to take control of their futures.

We are award winning

20 awards
20 industry awards won in 2025

Find out more

We provide innovative investments

Whether you’re aiming to pay off your mortgage, cover university fees or just grow your money our Portfolios use a pioneering approach known as Advanced Diversifications to find opportunities for growth that others can’t replicate.

We provide innovative investments

£37 billion
Invested with over 600,000 clients

Find out more

We build revolutionary technology

Our clients can check their investments 24/7 and top up anytime with impulseSave. They also get access to exclusive features like True Potential Rewards, which enables them to earn cashback from over 4,000 retailers.

We build revolutionary technology

10 million
Over 10 million logins in 2025

Find out more

Get Started

Get in touch

Reach your True Potential.

We all have goals in life that we would like to achieve, these can range from long term retirement plans, being able to grow your finances, or to give something to the next generation. However, the longer you wait to act, the more difficult if could be to achieve these goals.

Please get in touch and I can help put together a plan to set you on the right path to achieving your financial goals.

Call me on 01372388240

How can I help you?

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Client testimonials

Sandra

We have had and continue to receive excellent professional service from Matthew Goff. He put forward suggestions to make the most of our money and where we could save money too. Very timely responses from Matthew and Lewis. Would highly recommend.

Brian

Very professional in their approach and some sound advice from Matthew. My thanks to Lydia also who is responsive and efficient.

Michael

As always, Matthew very helpful takes time to explain.

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