Matthew Smith

Financial Adviser with True Potential

London, London

When you speak to me about financial planning, my passion and enthusiasm are immediately clear. I began my career as a personal banker, but I quickly discovered my true calling in financial planning and have never looked back.

I believe financial planning has the potential not only to enhance finances but also to transform the lives of clients and their families. This belief is reinforced by the many clients I’ve been privileged to help over the years.

As an avid learner, I’ve dedicated nearly a decade to building my qualifications in financial planning...

I completed a master’s programme in Financial Planning & Business Management at Manchester Metropolitan University and hold both the Chartered Financial Planner and Certified Financial Planner designations.

I am proud to be a Fellow of the Personal Finance Society (PFS) and the Chartered Institute of Securities and Investment (CISI), a Top of the Table member of the Million Dollar Round Table (MDRT), and a Trust and Estate Practitioner (TEP).

Outside of work, I’m passionate about personal development, thrive on ‘extreme fitness challenges,’ and enjoy following Formula One and exploring photography.

Qualifications
  • Chartered Wealth Manager - CISI - 09/06/2017
  • Advanced Diploma in Financial Planning - Chartered Insurance Institute - 27/06/2013
  • Chartered Financial Planner - Chartered Insurance Institute - 20/06/2013

My Services

My Team

Why True Potential?

We are award winning

Our aim is to revolutionise the way wealth management is delivered. We believe that by using award winning technology to deliver financial services, we empower financial advisers and their clients to take control of their futures.

We are award winning

19 awards
19 industry awards won in 2024

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We provide innovative investments

Whether you’re aiming to pay off your mortgage, cover university fees or just grow your money our Portfolios use a pioneering approach known as Advanced Diversifications to find opportunities for growth that others can’t replicate.

We provide innovative investments

£33 billion
Invested with over 550,000 clients

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We build revolutionary technology

Our clients can check their investments 24/7 and top up anytime with impulseSave. They also get access to exclusive features like True Potential Rewards, which enables them to earn cashback from over 4,000 retailers.

We build revolutionary technology

8 million
Over 8 million logins in 2024

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Tell me your goals

Reach your True Potential.

We all have goals in life that we would like to achieve, these can range from long term retirement plans, being able to grow your finances, or to give something to the next generation. However, the longer you wait to act, the more difficult if could be to achieve these goals.

Please get in touch and I can help put together a plan to set you on the right path to achieving your financial goals.

How can I help you?

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Client testimonials