Manage Cookie Preferences

To understand how people use our site and improve your experience on our website, we use cookies. Please choose which types of cookies you’re happy with – you can change your selection at any time. To learn more, read our Cookie Policy.

Strictly necessary cookies.

Always active

These are cookies that are essential in providing specific services you have requested from us. For example: Remembering information, you have entered on online application forms when you navigate to different pages in a single web browsing session.

Analytical or performance cookies.

These improve our website by collecting information about how you use our website. For example: Understanding what interests our users so that we can deliver the content and level of service you expect from us.

Functionality cookies.

Always active

These are used to recognise you when you return to our website. These enable us to remember your preferences. It is not currently possible to turn these cookies off.

Targeting cookies.

These cookies are used to understand how you use our website and to provide you with more relevant advertising and promotions as well as help measure the effectiveness. We may also share this information with third parties for this purpose.

Get in touch

Michael Duale

APFS

Financial Adviser with True Potential

Long Stratton, Norfolk
Get in touch
Headshot of Michael Duale

I believe great financial advice is about people first, not products. I pride myself on building warm, long-term relationships and taking the time to truly understand what matters most to you. My advice is clear, practical, and free from unnecessary jargon to help you feel comfortable, informed, and confident in your financial decisions.

Having spent my entire career working closely with people in sectors such as retail and financial services, building relationships and understanding individual needs has always been at the heart of what I do. The best part about my job is meeting my clients and getting to know their stories...

Whether you are planning for the future, protecting your family, or working towards specific life goals, I provide thoughtful guidance tailored to you.

At True Potential, I use award-winning technology to ensure your financial journey is transparent, secure, and uniquely yours.

I provide a comprehensive range of services designed to adapt as your life evolves:

Pensions & Investments: Strategic planning and diversified portfolios to build a sustainable income for the retirement you’ve earned.

Cashflow Modelling: Using advanced analysis, I create a visual roadmap of your finances, giving you the confidence to see exactly how your assets support your lifestyle.

Protection: Essential life and income cover to safeguard your family’s future against the unexpected.

Long-Term Care: Compassionate solutions to fund later-life care while protecting the family estate.

Why Partner With Me?

Much of my work comes through recommendations, which I see as a reflection of the human approach I bring to every relationship. As a Chartered Financial Planner, currently working towards Fellowship status, I am committed to the highest professional standards and to continually developing my expertise in order to provide you with the very best advice.

Qualifications
  • Chartered Financial Planner - CII - 31/07/2023
  • Long Term Care - CII - 05/06/2019
  • Equity Release - CII - 19/12/2018
  • Mortgage - CII - 12/07/2018
  • Discretionary Investment Management - CII - 25/02/2025

My Services

Investment & Savings

Investment & Savings

I can review your investment and savings accounts, and create a bespoke financial plan that you’ll be able to track 24/7
with award-winning technology.

Retirement & Pensions

Retirement & Pensions

Whether you need to set up a retirement plan or review your existing strategy, I can offer no-fee tax wrappers and can ensure that you are taking full advantage of new pension freedoms.

Inheritance, Estates & Tax

Inheritance, Estates & Tax

I can review all your accounts and create a bespoke plan that makes the most of your tax allowances and maximises the amount your beneficiaries can inherit.

Protection

Protection

I can provide protection cover in the various forms of life, critical illness, and disability solutions as well as guidance on Inheritance Tax.

My Team

September Millett-bangs

Office Manager

I'm originally from Essex but now live in Long Stratton with my partner and our adopted cats Philly and Millie. Before joining Michael and the team, I worked in the care sector for 9 years. This gave me a great opportunity to make a positive difference to people’s lives...

I also learned a lot about working effectively and organising a team in a heavily regulated and compliance-driven environment. I’m thorough, organised and enjoy helping others. I make clients lives easier by proactively keeping them updated and making sure our processes are as efficient as possible.

The business has helped me achieve my Institute of Leadership and Management qualification; this has helped me with my progression within the business. With the business growing, I am committed to make the clients experience the best it can, with a motivated team to provide our clients with the best advice and service.

In my spare time, I enjoy activities such as running and cycling as well as spending time with family and friends.

Harry Timson

Financial Adviser

Before joining M.D Wealth Management Ltd, I spent seven years working for an audio-visual distribution company managing client relationships and procurement from key manufacturers.

I really enjoy talking to and meeting new people...

I’m a natural organiser who likes to find solutions that make a genuine difference.

Coming from a large family - one of seven siblings, family time is important to me! I live in Long Stratton with my wife, Bethany. I enjoy keeping fit and gaming in my spare time.

My personal goal is to work with clients to help them achieve their goals through great advice and cash-flow modelling. I will continue to study hard and work towards becoming Chartered like Michael.

After working hard to achieve my Diploma qualification, I have continued my development with additional licences within the business, from mortgages, employer benefits, later life planning and Equity release. With the help of the company, we are now on a two-year programme to get Chartered status, which will make me a stronger adviser and works with the values of the business.

Your home may be repossessed if you do not keep up with repayments on your mortgage.

Equity release is a lifetime mortgage. To understand the features and risks, please ask for a personalised illustration.

Why True Potential?

We are award winning

Our aim is to revolutionise the way wealth management is delivered. We believe that by using award winning technology to deliver financial services, we empower financial advisers and their clients to take control of their futures.

We are award winning

20 awards
20 industry awards won in 2025

Find out more

We provide innovative investments

Whether you’re aiming to pay off your mortgage, cover university fees or just grow your money our Portfolios use a pioneering approach known as Advanced Diversifications to find opportunities for growth that others can’t replicate.

We provide innovative investments

£37 billion
Invested with over 600,000 clients

Find out more

We build revolutionary technology

Our clients can check their investments 24/7 and top up anytime with impulseSave. They also get access to exclusive features like True Potential Rewards, which enables them to earn cashback from over 4,000 retailers.

We build revolutionary technology

10 million
Over 10 million logins in 2025

Find out more

Get Started

Get in touch

Reach your True Potential.

We all have goals in life that we would like to achieve, these can range from long term retirement plans, being able to grow your finances, or to give something to the next generation. However, the longer you wait to act, the more difficult if could be to achieve these goals.

Please get in touch and I can help put together a plan to set you on the right path to achieving your financial goals.

Call me on 01379 415511

How can I help you?

* Indicates required fields

Our website uses cookies to help personalise your experience with True Potential. By clicking "Accept all", you consent to our use of cookies. You can choose to control which cookies we use at any time, by clicking "Manage Preferences". If you choose not to accept some cookies, please note you may experience more limited functionality on our website. To learn more, read our Privacy notice.

Accept all Reject all Manage Preferences