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Michael Harwood

ACIB DipPFS CertsCii (MP & ER)

Financial Adviser with True Potential

Whitstable, Kent
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After more than three decades in financial services, I’ve learned that good financial advice has very little to do with markets and almost everything to do with people.

My career began at Lloyds Bank, where I spent 32 years working across personal banking, business banking, and wealth management. Those years gave me a deep understanding of how the financial system works—from the high street to complex wealth planning—and, more importantly, how it sometimes fails the people it is meant to serve.

In 2012, following redundancy, I decided to do something different. Rather than step into another corporate role, I established my own independent financial advisory firm...

Over the past 14 years I have built and run that practice as a sole proprietor, working closely with individuals, families, and business owners to help them make clear, confident decisions about pensions, investments, and retirement.

My approach has always been simple: remove the jargon, tell the truth about risk, and focus on what actually matters in people’s lives.

Now, in the later chapter of my career, I have partnered with True Potential Wealth Management to ensure my clients continue to benefit from modern technology, robust investment solutions, and long-term support—while still receiving the personal advice and trusted relationships that have always been at the heart of my work.

Qualifications
  • ACIB - Chartered Institute of Bankers - 20/11/1987
  • DipPFS - Cii - 01/04/2006
  • MP - Cii - 31/03/2013
  • ER - Cii - 31/03/2013

My Services

Why True Potential?

We are award winning

Our aim is to revolutionise the way wealth management is delivered. We believe that by using award winning technology to deliver financial services, we empower financial advisers and their clients to take control of their futures.

We are award winning

20 awards
20 industry awards won in 2025

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We provide innovative investments

Whether you’re aiming to pay off your mortgage, cover university fees or just grow your money our Portfolios use a pioneering approach known as Advanced Diversifications to find opportunities for growth that others can’t replicate.

We provide innovative investments

£37 billion
Invested with over 600,000 clients

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We build revolutionary technology

Our clients can check their investments 24/7 and top up anytime with impulseSave. They also get access to exclusive features like True Potential Rewards, which enables them to earn cashback from over 4,000 retailers.

We build revolutionary technology

10 million
Over 10 million logins in 2025

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Get Started

Get in touch

Reach your True Potential.

We all have goals in life that we would like to achieve, these can range from long term retirement plans, being able to grow your finances, or to give something to the next generation. However, the longer you wait to act, the more difficult if could be to achieve these goals.

Please get in touch and I can help put together a plan to set you on the right path to achieving your financial goals.

How can I help you?

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