Tell me your goals

Michelle Richards

Financial Adviser with True Potential

Barnsley, South Yorkshire
Headshot of Michelle Richards

As a Financial Adviser with True Potential Wealth Management, I am committed to providing enhanced value and a wide array of options for my clients.

I live in Barnsley with my partner, Nick and my son, Thomas, and in my spare time I love watching football, tennis and Formula 1, and going on holiday to anywhere warm!

I have worked in the industry now for almost 20 years, working my way up over the years from an administrator, a file checker, a paraplanner and since 2018, a financial adviser. I mainly specialise in Pensions Advice and Retirement Planning as well as Investments and Protection...

I believe that planning for your financial future is more than just looking at numbers; it’s the people and aspirations behind the figures that matter the most. Recognising that everyone’s personal situations are unique, I will take the time to get to know you and what’s important and I pride myself in providing the same sort of tailored advice and service to all my clients that I would expect to receive for myself, my family and my closest friends.

Whether it’s a worry-free retirement, saving for your children’s future, fulfilling a lifelong ambition, or leaving a legacy to your loved ones, I can work with you. With a client-first approach and a passion for helping people achieve financial security, I am here to guide you through every step of your financial journey.

Plus, through the use of True Potential’s award-winning technology, I can provide straightforward and transparent advice in a simple and convenient way along with giving you 24/7 online access to your complete financial affairs. As a result, you will be better informed, confident and empowered to reach your financial goals.

Please don't hesitate to get in touch for more information or for an initial no obligation meeting. I look forward to meeting you.

Qualifications
  • Level 4 Diploma for Financial Advisers (DipFA) - LIBF - 01/03/2018
  • Level 3 Certificate in Financial Administration - CII - 11/11/2010

My Services

Investment & Savings

Investment & Savings

I can review your investment and savings accounts, and create a bespoke financial plan that you’ll be able to track 24/7
with award-winning technology.

Retirement & Pensions

Retirement & Pensions

Whether you need to set up a retirement plan or review your existing strategy, I can offer no-fee tax wrappers and can ensure that you are taking full advantage of new pension freedoms.

Protection

Protection

I can provide protection cover in the various forms of life, critical illness, and disability solutions as well as guidance on Inheritance Tax.

Why True Potential?

We are award winning

Our aim is to revolutionise the way wealth management is delivered. We believe that by using award winning technology to deliver financial services, we empower financial advisers and their clients to take control of their futures.

We are award winning

19 awards
19 industry awards won in 2024

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We provide innovative investments

Whether you’re aiming to pay off your mortgage, cover university fees or just grow your money our Portfolios use a pioneering approach known as Advanced Diversifications to find opportunities for growth that others can’t replicate.

We provide innovative investments

£33 billion
Invested with over 550,000 clients

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We build revolutionary technology

Our clients can check their investments 24/7 and top up anytime with impulseSave. They also get access to exclusive features like True Potential Rewards, which enables them to earn cashback from over 4,000 retailers.

We build revolutionary technology

8 million
Over 8 million logins in 2024

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Get Started

Tell me your goals

Reach your True Potential.

We all have goals in life that we would like to achieve, these can range from long term retirement plans, being able to grow your finances, or to give something to the next generation. However, the longer you wait to act, the more difficult if could be to achieve these goals.

Please get in touch and I can help put together a plan to set you on the right path to achieving your financial goals.

Call me on 07426 105786

How can I help you?

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Client testimonials

Tim

Michelle Richards has been the financial advisor for my pension fund for over four years, also advising on my general financial wellbeing, through two fund management companies, most recently through True Potential...

During this time, Michelle’s expertise and dedication in managing my pension fund have been invaluable. From the very beginning, she took the time to understand my financial goals and tailored a comprehensive plan that perfectly suited my needs.

We have a formal on-line meeting annually, during which Michelle conducts a thorough review of my financial position, giving me confidence that my funds are secure and working at their best for me. In Addition, she is always on hand to give me guidance when I have particular questions or wish to make any changes, clearly explaining the options and their effects.

Thanks to Michelle’s guidance, I feel confident about my retirement plans and I will continue to look forward to receiving her guidance over the coming years.

I highly recommend Michelle as a knowledgeable and trustworthy financial advisor.

Phill & Helen

Michelle has been looking after our pensions in excess of 10 years now and we have every faith in Michelle's advice. Michelle's knowledge of the pension market is vast and her advice thoroughly researched...

Michelle has guided us through the maze of pension options with clear, concise explanations. We would have no hesitation recommending Michelle to friends and family who wish to seek advice but are unsure who to turn to.

Chris

Michelle runs her company as though she is giving advice that she would want herself. She focuses on the client and their needs and long term aims. Michelle will discuss and explain all the possibilities available to you and then together draw on a conclusion that is best for the client...

Should your circumstances change Michelle is only a phone call, text or email away and is swift in her response to you.

Michelle is 100% focused on her job, with her many years of experience behind her she will achieve a positive outcome which benefits the client moving forward.

I would not hesitate to recommend Michelle to my friends and family to discuss with her their financial arrangements for the future. Michelle's success is down to her hard work and understanding of the financial sector, this company can only succeed in the future, well done Michelle.

John

Michelle has been my financial advisor for several years both with her previous company and now with True Potential. She has always given me very sound advise about my investments giving me total confidence that I will be able to have a comfortable retirement...

If I need any advice she is always available and I know that her advice is correct. I have recommended Michelle to relatives and colleagues in total confidence that they will be given the correct advice for their investments. Since Michelle has been with True Potential I have noticed a bigger increase in my investments without changing the risk level.

Richard

Michelle has been our financial advisor for several years and in that time, we feel she has always acted professionally and in our best interests...

As taxation and Pension rules changed over the years Michelle has always provided up to date notifications and helped us understand the finer details and implications for us to refine a retirement strategy that we feel is robust and well balanced for our needs. In summary, we look forward to working with Michelle in the future.