Paul Merlin

Chartered ALIBF, AdvDipFA, CertLTCP

Financial Adviser with True Potential

Newburn, Tyne & Wear

With over 15 years of experience in financial services, I specialise in providing tailored advice on pensions, investments, and retirement planning to individuals and businesses across the North East of England. As a Senior Financial Adviser at True Potential Wealth Management, I am dedicated to helping my clients build, protect, and preserve their wealth through strategic, personalised planning.

I take pride in my commitment to delivering clear and transparent advice, ensuring that my clients feel confident in every financial decision they make. I’ve been recognised with multiple industry awards, including "North East Financial Adviser of the Year" in 2022, for my work in delivering outstanding service and results...

In my spare time, I enjoy exploring the beautiful landscapes of the North East with my family, especially hiking in the Northumberland National Park. I’m also an avid supporter of local football, often attending matches at St. James’ Park. Outside of the office, you can also find me involved in charity events, where I regularly participate in fundraising efforts for local causes.

With a client-first approach and a passion for helping people achieve financial security, I am here to guide you through every step of your financial journey.

Qualifications
  • Certificate in Financial Planning - Chartered Insurance Institute - 01/07/2024

My Services

My Team

Why True Potential?

We are award winning

Our aim is to revolutionise the way wealth management is delivered. We believe that by using award winning technology to deliver financial services, we empower financial advisers and their clients to take control of their futures.

We are award winning

19 awards
19 industry awards won in 2024

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We provide innovative investments

Whether you’re aiming to pay off your mortgage, cover university fees or just grow your money our Portfolios use a pioneering approach known as Advanced Diversifications to find opportunities for growth that others can’t replicate.

We provide innovative investments

£33 billion
Invested with over 550,000 clients

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We build revolutionary technology

Our clients can check their investments 24/7 and top up anytime with impulseSave. They also get access to exclusive features like True Potential Rewards, which enables them to earn cashback from over 4,000 retailers.

We build revolutionary technology

8 million
Over 8 million logins in 2024

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Tell me your goals

Reach your True Potential.

We all have goals in life that we would like to achieve, these can range from long term retirement plans, being able to grow your finances, or to give something to the next generation. However, the longer you wait to act, the more difficult if could be to achieve these goals.

Please get in touch and I can help put together a plan to set you on the right path to achieving your financial goals.

How can I help you?

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Client testimonials