Rhys Williams

I’m a Welsh speaking Financial Adviser with five years of experience helping individuals and families make confident, informed decisions about their financial future. I successfully took over my father’s long-established financial advisory business and then made the decision to join True Potential Wealth Management — a move that’s allowed me to take the business a step further, with enhanced tools, technology, and support designed to deliver even greater value and convenience for my clients.

My approach to financial planning centres on understanding the full picture...

I take the time to get to know each client’s goals, values, and circumstances before offering tailored wealth management and investment advice that truly fit their needs. Clients can expect clear and timely communication, reliability, and a genuine commitment to doing what’s right for them.

Integrity, empathy, and diligence are at the heart of everything I do. Whether I’m helping clients plan for retirement, protect their families or grow their wealth, my goal is to provide advice that brings clarity and confidence to every financial decision.

Outside of work, I enjoy playing football and the drums, spending time with my family, and taking my dog on long walks — all of which help me stay grounded and balanced in both life and work.

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