Richard Herdsman

Financial Adviser with True Potential

Brighton & Hove, East Sussex

Throughout my career, I have had the privilege of guiding numerous families in achieving their financial goals. I firmly believe that long-term financial planning encompasses far more than just positive investment performance. It’s about making the right decisions, adapting to inevitable changes, and staying on course to reach your objectives.

With a combination of diligent financial planning, cutting-edge technology, and diverse investment management strategies, I am well-equipped to assist individuals, businesses, and families in achieving their aspirations...

I offer expert guidance in the following areas:

- Cash flow and lifestyle modelling

- Tax planning and mitigation

- Retirement and pension planning

- Investment planning

- Asset allocation and fund selection

- Family wealth preservation

- School and university fee planning

- Long-term care funding

- Protection and insurance

- Advice for business owners, SMEs, and directors

Beyond financial planning, I’m a proud father, passionate about music, travel, and cooking. In my spare time, I enjoy cycling, skiing, and supporting Manchester United.

Qualifications
  • Chartered Financial Adviser - The London Foundation for Banking & Finance - 01/06/2019

My Services

Why True Potential?

We are award winning

Our aim is to revolutionise the way wealth management is delivered. We believe that by using award winning technology to deliver financial services, we empower financial advisers and their clients to take control of their futures.

We are award winning

19 awards
19 industry awards won in 2024

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We provide innovative investments

Whether you’re aiming to pay off your mortgage, cover university fees or just grow your money our Portfolios use a pioneering approach known as Advanced Diversifications to find opportunities for growth that others can’t replicate.

We provide innovative investments

£33 billion
Invested with over 550,000 clients

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We build revolutionary technology

Our clients can check their investments 24/7 and top up anytime with impulseSave. They also get access to exclusive features like True Potential Rewards, which enables them to earn cashback from over 4,000 retailers.

We build revolutionary technology

8 million
Over 8 million logins in 2024

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Tell me your goals

Reach your True Potential.

We all have goals in life that we would like to achieve, these can range from long term retirement plans, being able to grow your finances, or to give something to the next generation. However, the longer you wait to act, the more difficult if could be to achieve these goals.

Please get in touch and I can help put together a plan to set you on the right path to achieving your financial goals.

How can I help you?

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