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Sally Laking

DipPFS

Financial Adviser with True Potential

Southend-on-Sea, Essex

I combine my financial expertise with a genuine passion for helping people achieve their goals. This allows me to guide clients in creating clear, practical plans for a secure financial future.

Financial security is something we all strive for, yet many people feel overwhelmed by the options available. Without the right guidance, it’s easy to make poor decisions—or none at all. My role is to simplify the process, provide clarity, and empower clients to make informed choices that truly make a difference.

Based in South Essex, I work with both individuals and businesses, offering tailored solutions that reflect their unique needs and aspirations...

Outside of work, I love traveling and discovering hidden gems across the UK with my family and our Springer Spaniel, Rosco. I’m also passionate about giving back to the community and actively support local charities and fundraising initiatives.

Qualifications
  • CII Level 4 Diploma in Regulated Financial Planning - The Chartered Insurance Institute - 18/05/2015

My Services

Why True Potential?

We are award winning

Our aim is to revolutionise the way wealth management is delivered. We believe that by using award winning technology to deliver financial services, we empower financial advisers and their clients to take control of their futures.

We are award winning

19 awards
19 industry awards won in 2024

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We provide innovative investments

Whether you’re aiming to pay off your mortgage, cover university fees or just grow your money our Portfolios use a pioneering approach known as Advanced Diversifications to find opportunities for growth that others can’t replicate.

We provide innovative investments

£33 billion
Invested with over 550,000 clients

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We build revolutionary technology

Our clients can check their investments 24/7 and top up anytime with impulseSave. They also get access to exclusive features like True Potential Rewards, which enables them to earn cashback from over 4,000 retailers.

We build revolutionary technology

8 million
Over 8 million logins in 2024

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Get Started

Get in touch

Reach your True Potential.

We all have goals in life that we would like to achieve, these can range from long term retirement plans, being able to grow your finances, or to give something to the next generation. However, the longer you wait to act, the more difficult if could be to achieve these goals.

Please get in touch and I can help put together a plan to set you on the right path to achieving your financial goals.

How can I help you?

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