Manage Cookie Preferences

To understand how people use our site and improve your experience on our website, we use cookies. Please choose which types of cookies you’re happy with – you can change your selection at any time. To learn more, read our Cookie Policy.

Veronica Jhanji

Dip PFS Certs CII (MP & ER)

Financial Adviser with True Potential

Hertford, Hertfordshire

Over the years of working with many individuals, families and businesses, I have learned that exceptional financial planning isn't just about managing investments, it's about uncovering opportunities others overlook.

I am a Wealth Management Partner with True Potential LLP because their cutting-edge technology perfectly complements my analytical approach. I examine the interconnections between your finances, tax position, and life goals, discovering significant savings and opportunities that have been hiding in plain sight.

Whether it's spotting a tax inefficiency or restructuring protection to eliminate gaps, or identifying pension allowances going unused, I believe the details matter...

With qualifications including a Diploma in Regulated Financial Planning, Certificate in Mortgage Advice, Equity Release and Long Term care insurance, I provide comprehensive planning across all aspects of your financial life.

This includes: Investments, Pensions, Inheritance Tax Planning, Intergenerational Planning, Trusts, Personal Protection, Business Protection and Mortgages. But credentials only tell part of the story. What truly drives me is the moment when clients realise, we have not just met their goals, we have exceeded them through careful analysis and creative thinking.

Qualifications
  • Diploma in Regulated Financial Planning Dip PFS Certs CII (MP & ER) - CII - 08/12/2017
  • CII Level 3 Certificate in Mortgage Advice - CII - 04/09/2025
  • CII Level 3 Certificate in Equity Release - CII - 04/09/2025
  • CII Level 3 Award in Long Term Care Insurance - CII - 04/09/2025
  • R01 Financial services, regulation and ethic - 04/09/2025
  • R02 Investment Principles and Risk - CII - 04/09/2025
  • R03 Personal taxation - CII - 04/09/2025
  • R04 Pensions & Retirement planning - 04/09/2025
  • R05 Financial Protection - 04/09/2025
  • R06 Financial planning practice - 04/09/2025

My Services

My Team

Why True Potential?

We are award winning

Our aim is to revolutionise the way wealth management is delivered. We believe that by using award winning technology to deliver financial services, we empower financial advisers and their clients to take control of their futures.

We are award winning

19 awards
19 industry awards won in 2024

Find out more

We provide innovative investments

Whether you’re aiming to pay off your mortgage, cover university fees or just grow your money our Portfolios use a pioneering approach known as Advanced Diversifications to find opportunities for growth that others can’t replicate.

We provide innovative investments

£33 billion
Invested with over 550,000 clients

Find out more

We build revolutionary technology

Our clients can check their investments 24/7 and top up anytime with impulseSave. They also get access to exclusive features like True Potential Rewards, which enables them to earn cashback from over 4,000 retailers.

We build revolutionary technology

8 million
Over 8 million logins in 2024

Find out more

Get Started

Get in touch

Reach your True Potential.

We all have goals in life that we would like to achieve, these can range from long term retirement plans, being able to grow your finances, or to give something to the next generation. However, the longer you wait to act, the more difficult if could be to achieve these goals.

Please get in touch and I can help put together a plan to set you on the right path to achieving your financial goals.

How can I help you?

* Indicates required fields

Our website uses cookies to help personalise your experience with True Potential. By clicking "Accept all", you consent to our use of cookies. You can choose to control which cookies we use at any time, by clicking "Manage Preferences". If you choose not to accept some cookies, please note you may experience more limited functionality on our website. To learn more, read our Privacy notice.