Why choose True Potential?
We launched True Potential in 2007 to bring our vision of Hybrid Advice to the UK. We believe that a combination of personal financial advice and market-leading technology is the best way to help people reach their financial goals.
Our approach blends the best in qualified and regulated financial advice with technology that gives you the power of an expert investor in the palm of your hand. Once we’ve set up your personal financial plan, you can track every aspect of it online and by app. If you ever want to make a change, add some money or make a withdrawal, it’s only a few taps away. Plus, whenever you have a question our friendly Relationship Management Team are here for you.
With over 586,000 clients and a decade of success, we’re experts in helping people do more with their money. Whether it’s planning for retirement, investing for growth or simply taking control of your finances, we’ve got the expertise to help.