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News

Written by Kevin Kidney on 2nd February 2026 Time to read: 2 minutes

True Potential appoints Amundi as new strategic partner

We are delighted to announce that True Potential Investments has appointed Amundi as strategic investment solutions partner with the Growth-Aligned fund management team.

The appointment represents a further evolution of our Investment proposition, with Amundi partnering on an exclusive basis to co-design a unique strategic asset allocation framework.

A key component within the relationship will be the provision of bespoke index-level funds for the Growth-Aligned fund, which will streamline the portfolio construction and enable greater client transparency.

This supports our ongoing commitment to delivering robust, well-governed investment solutions that are scalable and future-focused.

The partnership will also incorporate the integration of Amundi’s proprietary ‘ALTO’ technology platform within True Potential Investments’ processes, which will further enhance investment oversight and reporting.

This appointment was driven by our strong commitment to improving client investment outcomes and enhancing operational efficiency. We both look forward to exploring further opportunities to strengthen the relationship, including collaboration on digital initiatives, retirement technology, and marketing efforts.

Jeff Casson, Chief Executive Officer of True Potential Investments, said: “Delivering exceptional client outcomes is our number one focus, so we are always looking at how we can evolve and improve our investment strategy to deliver those outcomes.

“This appointment is a strategic move that demonstrates our agile approach to investment management and will allow us to build on the top quartile investment performance we already deliver for our thousands of clients.”

Eric Bramoullé, CEO of Amundi in the United Kingdom, said: “We are delighted True Potential has trusted Amundi as its sole partner for asset allocation on the Growth-Aligned funds and as a partner on investment technology solutions.

“The solution, co-designed with True Potential to meet the long-term investment goals of its clients, leverages Amundi’s extensive multi-asset expertise, ETF and index platform, economic research and technology to target positive outcomes aligned to risk appetite.

“This partnership further underlines our commitment to grow our UK business and meet the investment needs of our clients.”

True Potential Investments LLP is authorised and regulated by the Financial Conduct Authority. FRN 527444. Registered in England and Wales as a Limited Liability Partnership No. OC356027.

True Potential LLP is registered in England and Wales as a Limited Liability Partnership No. OC380771.

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True Potential Wealth Management LLP is authorised and regulated by the Financial Conduct Authority, FRN 529810. www.fca.org.uk

Registered in England and Wales as a Limited Liability Partnership No. OC356611.

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