True Potential are named ‘Digital Champion’.

True Potential are delighted to have been named ‘Digital Champion’ for the fourth year running by NextWealth.

The NextWealth awards celebrate those with over 90% of their documentation processes digitalised. True Potential represent those investing in digitalised processes and therefore investing in the future of financial advice.

We are incredibly proud of being a 95% digital business as we are firm believers in using technology to empower our client’s investments and make their investment journey simple, effective and unique.

This award is important to us as it resembles the unique digital offering we have developed for both our 473,000 True Potential Platform clients and the 20% of UK financial advisers that benefit from our services to grow their businesses.

Celebrating this win, Daniel Harrison, True Potential Chief Executive, said “this award is a testament to the hard work our staff have put in to create and develop our products and services to ensure we can give our clients and advisers a vastly digital offering. Our vertically integrated model has allowed us to develop a 95% digital offering and as we continue to innovate, we hope to see this reach 100% in the future.