True Potential takes home five FT Adviser Service Awards

We’re delighted to have secured five awards at the Financial Adviser Service Awards 2025.

Hosted at the Natural History Museum in London, FT Adviser’s Service Awards are now in their 35th year and are among the most respected benchmarks of excellence in the UK financial advice sector.

Judged by industry experts, these awards recognise firms that demonstrate outstanding service, innovation, and value for advisers and clients alike.

We’re thrilled to have received five star awards for:

• Platform Provider
• Investment Provider
• Pensions and Protection Provider
• Back Office Support
• Discretionary Fund Manager

Winning these awards shows our commitment to excellence in every area of the advice journey.

These achievements build on a strong year of recognition for True Potential. In September, we picked up four awards across both the Schroders UK Platform Awards and Investment Life and Pensions Moneyfacts Awards.

We were also recognised elsewhere in the industry with several standout wins, including Wealth Management Company of the Year, Best Industry Initiative, and Best Technology Provider.

Together, these accolades highlight the continued strength of our proposition and our commitment to delivering exceptional outcomes for advisers and clients throughout 2025.