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True Potential’s Five Star award-winning night.

Written by
Katie Clarke
Time to read
1 minute, 16 seconds

We’re delighted to have secured five awards at the Financial Adviser Service Awards 2023.

FTAdviser’s Service Awards are now in their 33rd year and continue to highlight the very best in service provision to financial advisers and their clients from across the financial services industry.

The Service Awards are often considered the benchmark for service standards within financial services and the prestigious ‘Five Star’ award is the most sought-after in the industry – we’re honoured to have picked up three of those from the ceremony.

We’re delighted to have received Five Star service for:

  • Pension and Protection Provider
  • Back Office Support Services
  • DFM

We also received Four Star service for:

  • Investment Provider
  • Platform Provider

These awards are recognition of the excellence we strive for across our products and services to help our clients reach their true potential.

They also follow recent success in September where we picked up five awards across the UK Platform Awards, the Moneyfacts Awards, and the Money Marketing Awards in a single week.

The recognition these awards bring is testament to the hard work of the True Potential team across the last 12 months.

Daniel Harrison, True Potential Chief Executive, said:

These awards are a result of the excellent work done by the whole True Potential group in continuing to improve our products and services. They show our commitment to providing the very best in service standards and I look forward to showing how we can further evolve our service and help our clients do more with their money.


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